Disney open to bundling Disney SVOD, ESPN+ and Hulu together

Disney’s streaming empire is expanding, with its branded SVOD due next year, ESPN+ already in the market and majority ownership of Hulu around the corner.Disney CEO Bob Iger said Tuesday that Disney doesn’t want to go to market with an aggregation play that replicates the multichannel environment because the company feels consumers are more interested in assembling their own makeshift bundles of streaming services.So ESPN+, the Disney streaming service and Hulu—which Disney will own the majority of following the 21st Century Fox deal—will operate somewhat independently and focus on catering to different audiences.But Iger did say that if a consumer wants all three, Disney sees an opportunity to package them together from a pricing perspective.Iger’s comments came during a Disney earnings call that was overwhelmingly centered on questions about Disney’s direct-to-consumer streaming strategy.