Livestreaming can save sports broadcasting

Remember when TV brought the family together? Monday Night Football was father-son time. Baseball was a thing to behold. Now dad is more likely to be binge-watching Netflix, while junior can be found on his iPad.Televised sports are starting to lose their luster. NFL TV audiences were down 9.7 percent last year, Premier League soccer viewing was down 14 percent in the U.K., and NBC’s viewing for the 2018 Winter Olympics was down 7 percent from four years earlier, even accounting for new viewing methods. Even the Super Bowl has apparently peaked.Among the litany of reasons mooted – engaging new channels compete for media time. For example, among 18-to-24s, who are at the vanguard of new media adoption, TV viewing is in recession, time spent playing games is rocketing and viewer demand for livestreams is booming. While these new formats and technologies have introduced something new and novel, TV sport, by contrast, has barely innovated since the introduction of slow-motion replays.