Millennials Favor Smartphones for Second-Screening
eMarketer | January 12, 2018
Despite TV's widespread reach, the attention of its US audience is something that's increasingly fractured across several devices. That development is reflected in the growing trend of second-screening. eMarketer estimates that 185.8 million adults in the US will regularly use the internet on a second-screen device while watching TV this year, an increase of 4.5% from last year's figure.