On-demand streaming now accounts for the majority of audio consumption, says Nielsen

U.S. album sales declined in 2017 as streaming continues to grow, according to Nielsen’s year-end music report released this week. The report found that album sales, including both digital and physical, fell 17.7 percent last year to 169.15 million copies, down from 205.5 million in 2016. Meanwhile, streaming once again soared, leading the overall music industry to growth, largely due to the significant 58.7 percent increase in on-demand audio streams over last year. In total, on-demand audio streams surpassed 400 billion streams in 2017, compared to 252 billion in 2016, and overall on-demand streams, including video, exceeded 618 billion. This led to the music industry’s growth of 12.5 percent in total volume, over 2016.