Virtuix and Funovation launch VR Arena for virtual reality esports

Virtuix tried to get home consumers to use its Omni virtual reality treadmill in years past, without much success. Now the company is targeting its treadmill tech for esports VR contests in VR arcades in a partnership with Funovation.Back in 2014, the company raised millions in funding on Kickstarter and from investors for its $500 treadmill. But the market for consumer VR took off slowly, and Virtuix switched over to location-based entertainment.Today, Austin, Texas-based Virtuix has teamed up with Funovation, a creator of small-footprint attractions, have released VR Arena, a four-player esports attraction for VR arcades using Virtuix’s Omniverse content platform.All of the 18 games are designed to take advantage of Virtuix’s Omni, allowing you to maneuver in a 360-degree virtual environment by moving your legs, without actually moving in real life, because your feet are standing on an omni-directional treadmill.VR Arena will give players a chance to win in ongoing weekly and monthly prize contests with an annual prize pool of $50,000.