Amazon Music Rolls Out New Voice Features to Personalize Listening

Amazon Music today announced the rollout of new voice features that enables listeners to personalize their streaming music experience. Essentially, listeners can have a conversation with the service’s Alexa to find playlists and music for specific moods or occasions, “liking” or rejecting songs, identifying songs by lyrics and more, all through voice. The goal is for the combination of these new voice features to enable a more tailored music streaming experience, and to improve the listener’s ability to converse with Alexa.The new features, available to Prime Music and Amazon Music Unlimited customers in the US on Echo devices and in the Amazon Music app for iOS and Android, include:Now, when customers ask, “Alexa, play music,” they will receive a more personalized response based on a unique mix of advanced algorithms. “Alexa, play Music” will return music that incorporates the newly-launched features (below), including songs from a customer’s personalized playlists, and music they have liked or disliked. “Alexa, play music” will also incorporate the use of previously-launched voice features, including resurfacing forgotten songs customers haven’t heard in a while, or playing new music from artists a customer has asked Alexa to follow.