A Fresh approach to ad monetisation: Brands and Mobile Games

Movie pre- and post-production is increasingly benefiting from deploying architectures developed for High Performance Computing (HPC) applications within the data center. Almost every aspect of production, including VFX and transcoding, are benefiting from more cost-effective acceleration of the development and delivery of content to market by improvements in the data center. This Webinar will focus on these changes, challenges, and advantages for media and entertainment production!

Using microservices is a way of architecting your software platform to be nimble, simple and is just as applicable to on-premise platforms as cloud. As scaling is important for OTT providers, it’s not surprising that much work is being done in the OTT sector to utilise microservice architectures.Even companies that are not yet actively operating on a microservices architecture are looking for vendors who at least have a strategy to cater to it for the future. This session will examine the core benefits (including redundancy, dev ops, scalability, and self-healing), the different approaches.

The media and advertising sector is facing a number of trends that are increasing the importance of third-party data, including the launches of new streaming services, changes to data privacy governance, and deprecation of third-party cookies. Traditional methods of data collaboration require providers to share data for it to be used by other businesses. This often leaves the most sensitive data and potentially valuable data out of reach. And, the data you can access requires time-intensive data ingestion infrastructure, resulting in delayed time to utilization.

VR solves the biggest challenges marketers have: customer engagement and brand awareness, with the ability to deliver completely immersive content, which means no distractions for the viewer — how many tabs does anyone have open at one time? How often are we messaging and shuffling between apps on our phones? — and one-on-one attention. It’s the intensity of the experience that keeps users engaged, which also means that we’re able to generate strong reactions and trigger real emotions, which creates the strongest and most powerful connections.