ADDRESS FOR SUCCESS: HOW ADDRESSABLE TV DELIVERS FULL-FUNNEL OUTCOMES

Designed for marketing & advertising professionals across all levels, Address For Success provides a guide to the Addressable TV marketplace and features 12+ real-world case studies across categories such as automotive, retail, CPG, travel and financial.Success is achieved through linear TV’s ‘scale of attention’ and emotional engagement combined with Addressable TV’s precision targeting, advanced data capabilities, scale and transparency which drives consumer awareness, interest and action.
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OTHER ON-DEMAND WEBINARS

DIGITAL CHALLENGERS TO MEDIA POWERHOUSES

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Hear how Group Nine Media emerged in the crowded digital content landscape to become a strong industry competitor. Additionally, learn how the company used digital measurement insights to help transform Group Nine from a scrappy newcomer to a brand that rivals with the biggest video players today.
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What Will 2023 Hold for Augmented and Virtual Reality?

Discussion of the metaverse reached fever-pitch in early 2022, leading to increasing interest in Augmented and Virtual Reality (AR/VR) headsets as the key gateways to this future vision of the internet. High-profile device releases generated major hype but worries of overemphasis on the metaverse sparked uncertainty. Taking in all that the most action-packed year for eXtended Reality (XR) yet means for its future is a difficult yet valuable task. IDTechEx has been analyzing the AR/VR hardware space since 2016, placing it ideally to make unbiased predictions for the next year of its evolution and beyond.
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Streaming in the Cloud: Operational Challenges and Opportunities

A cloud-based infrastructure offers several benefits, including security, reliable scaling, and a substantial reduction in management time, etc. which ultimately results in higher QoE for your viewers. Watch video technology experts, Olivier Braun, Product Manager at RedBee Media, Yeray Alfageme, Business Development Sr. Manager at Optiva Media, Marc Baillavoine, CEO at Quortex & Laurent Le Flohic, VP EMEA at NPAW; discuss the dos and don’ts in the cloud transition. The session was moderated by, Founder & CEO at 43Twenty, Kirby Grines.
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Google, Adobe Share Their Video Accessibility Strategies

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As online video becomes the primary medium for disseminating information across the Internet, publishers face legal and ethical pressures to make video accessible for people with hearing impairments and other disabilities.In this webinar, Google and Adobe will discuss how their video platforms are changing the landscape of accessibility through better tools, technologies, best practices, and education. They will also discuss their internal accessibility strategies and how they are impacted by accessibility laws, HTML5, and the proliferation of mobile devices.
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