Addressable TV: what marketers need to know

Television is changing. TV and the internet are moving closer together and industries and technologies, previously separate and almost discrete, are converging. Addressable TV is at the heart of this convergence. It is an exciting development for advertisers and marketers as, while television is still a phenomenal way of reaching and engaging mass consumer audiences, addressable TV allows it to be used to target niche groups too. At this member-only breakfast event, supported by Thinkbox, keynote speaker Nigel Walley, Managing Director of Decipher, will demystify the world of Addressable TV for us and a panel session, featuring representatives of Sky, ITV and Channel4, and chaired by ISBA’s head of TV and video Bobi Carley, will explore the implications of this new technology and the opportunity it presents to advertisers.
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OTHER ON-DEMAND WEBINARS

Video Accessibility Essentials with Wistia

webinar on video accessibility essentials, hosted by Wistia and our friends from 3Play Media. My name is Evanna, and I'm a Growth Marketing Manager here at Wistia, and I'll be your moderator for today.
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Dolby Atmos Music via headphones

Learn from Dolby’s Ceri Thomas as he covers how to create Dolby Atmos Music on headphones for headphones, and some of the functionalities and workflows associated with this process. This talk will be beneficial for anyone interested in looking to mix with headphones. Topics covered will include: what binaural is and what it means for us, a definition of HRTF, and how to create and deliver a binaural mix so it can be listened to on mobile devices using headphones or ear buds.
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THE IMPACT OF THE DIGITAL AGE ON THE MARKETING OF FOOTBALL

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The football business has entered the digital age. Clubs are using personalized content as the new driver of media revenue streams. Advanced technologies are opening up new business models and growth strategies. In the digital age, football clubs need to develop new business models and marketing strategies if they want to remain competitive off the field as well as on. A growing generation of football fans has grown up in the digital world. And especially for these “digital natives”, a club’s digital offering will play a crucial role in determining whether they become fans of the club and ultimately remain loyal to it.
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Dolby Atmos Music specifications

Learn from Dolby’s Ceri Thomas as he goes through the specifications for Dolby Atmos Music, what they mean, and why they're important. In this session, he will cover distribution formats, loudness specifications, and rendering for playback using the Dolby Atmos production suite. He will also talk about monitoring with headphones and speakers.
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