AR for Marketers: Practical Ways to Make Augmented Reality a Part of Your Marketing

Discussion of the metaverse reached fever-pitch in early 2022, leading to increasing interest in Augmented and Virtual Reality (AR/VR) headsets as the key gateways to this future vision of the internet. High-profile device releases generated major hype but worries of overemphasis on the metaverse sparked uncertainty. Taking in all that the most action-packed year for eXtended Reality (XR) yet means for its future is a difficult yet valuable task. IDTechEx has been analyzing the AR/VR hardware space since 2016, placing it ideally to make unbiased predictions for the next year of its evolution and beyond.

Used by leading game publishers to create winning, data-driven mobile strategies, App Annie Game IQ provides the most sophisticated game genre classification and deep Feature Tags available in the market.

Digital is an inexorable part of our lives. Whether it’s your cell phone, laptop or wearable device, our demand for digital media is continuous and insatiable. There are strict guidelines and requirements in place that govern how, where and by whom specific kinds of digital media can be consumed. These guidelines may apply to movies, music, live broadcasts and many other types of electronic media.

In the past we've highlighted augmented reality as one of the hot KPI's of the future. Well, that future is now. The technology that is needed is sitting in your hands today with your current Android or iOS smartphones providing a brand new way for organizations engage with their customers.This is not your typical Tableau webinar. You’ll hear from one of the leading content creators and Tableau partner, Strata, for virtual reality and augmented reality, on why this new platform is so important.