Augmented Reality & Virtual Reality Transforming Modern Enterprises

Big changes in gaming have created new opportunities and challenges for monetising content. From social gaming to some of the biggest over-the-counter titles, there is a range of strategies for generating revenue. We look at the nascent arcade market in the 1970s and the linear progression ever since to today’s 7th generation of games. Gaming has moved on from Pong, but the basics remain the same as new releases generate peaks in revenue. Gaming was bigger than the music and movie industries in 1982 and the gap has widened. With more ways to connect and play, there are more ways to pay. We look at the different models and how everyone with a smartphone or tablet is now a gamer.

There has been growing interest in immersive music recently, but for many, it’s still a relatively new area of exploration. As more companies from the service, hardware, or automotive sectors continue to adopt advanced Dolby Atmos sound technology as the next step change in music experiences, how can record labels and artist teams leverage this advancement for their creative and business pursuits? In this session, we explore this topic with Christine Thomas from Dolby’s music partnerships team in discussion with representatives from early adopters in the industry.

Today, most people have a camera in their pocket at all times, which is capable of both capturing and playing back high-quality live video: their smartphone. As a result, mobile apps with live video streaming are becoming more popular for a wide variety of use cases. The Wowza GoCoder SDK can help you develop a mobile app that includes live video streaming quickly and easily. In this webinar recording, we’ll cover: Developing your own app for live streaming at scale across the globe.

Because the development of Intellectual Property (IP) is commonly one of the most important and valuable assets of a new and emerging businesses, it is important for startups to understand one of the most significant means of monetizing their IP assets -- licensing. This course will help entrepreneurs and small businesses better understand the different types of IP and how best to exploit IP through licensing. We will cover the business and legal dynamics of IP licensing as it applies to the entertainment business.While large multi-media and entertainment conglomerates may have been the first to successfully leverage IP assets, now even small businesses can find ways to utilize their trademarks and copyrights to drive their successful brand development.