Data, Attribution & Optimizing Spot TV

Data, Attribution & Optimizing Spot TV
How are leading media buying agencies targeting beyond the traditional age/income demographics? How are they targeting buying intent and potential and how are broadcasters helping them reach their prospects more effectively? How effectively are buyers and sellers using attribution technology to target and refine campaigns? What other data sources are emerging as key to the buying and selling of spot TV?
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OTHER ON-DEMAND WEBINARS

Online safety: the impact of regulation in a digital world

Our international Digital Commerce, Platforms and Social Media team focused on how online harms laws and related proposals are transforming the way in which user-generated content platforms are expected to keep users safe.
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Bowling GreenCon 2022

Bowling GreenCon is a collectors' mecca convention located in the beautiful City of Bowling Green, Kentucky. Striving to be Kentucky's best and truest comic convention featuring fandoms of multiple genres. As a long-time collector of comics and pop culture items the promoter brings Kentucky an event that will satisfy any fandom!
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An Instrumental Guide to Blending Outdoor Music & Community - On Demand

Music parks benefit every member of the community, but few communities have a music program available and affordable to everyone. A permanent installation of instruments changes that. A simplified system allows anyone to play, regardless of training or ability, and instruments can be designed for individual and ensemble play. Music transcends age, gender, ethnicity and mobility, and is a gathering force that builds better communities and helps makes people kinder.Join property managers, distributors, architects, landscape architects, and recreation and park professionals for a complimentary professional development webinar.
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Unlocking the Metaverse

Have you heard of the concept of the Metaverse? YouGov defines the metaverse as an interactive world based on blockchain where you can attend concerts as digital avatars, take VR boxing lessons, attend virtual business meetings, or visit shopping malls in other spaces. It is an exciting space filled with opportunities and challenges. Watch the Unlocking the Metaverse Webinar presented by Nicole Pike, our Head of Global Gaming & US Sports to learn more about this emerging technology today.
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