Delivering Engaging Experiences to Your Audience

When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer.
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OTHER ON-DEMAND WEBINARS

Avoiding OTT’s Top 5 Mistakes

Parks Associates

Research shows that over 25% of OTT video service subscribers have cancelled in the past year alone. This sobering state of affairs carries with it a dark cloud over overall growth, retention, and LTV for burgeoning startups and industry titans alike. The answer is obvious: prevent this at all costs. But in a world where we’re quite far from a shortage in providers, subscription plans, devices, or content experiences, it can be difficult to pinpoint what exactly will reduce an individual subscriber’s propensity to churn and deliver positive results at scale.
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TECH TRENDS IN RADIO AND AUDIO

Why NFTs [Non-fungible tokens] have an key role to play in the future of radio; the importance of real-time radio measurement; why storing content locally is important for radio; and how immersive audio can make radio work for younger audiences, are just a few of the topics covered in RedTech #RadioWeek session, “Tech Trends in Radio and Audio.”
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Understanding an Uncertain Augmented Reality Market

ABI research

While most of the market agrees that Augmented Reality is a revolution waiting to happen, questions surround why it still hasn’t. Growth potential is strong in enterprise, but barriers to adoption remain. The consumer market has a different albeit equally promising path, with even more barriers to identify and overcome. This webinar presented an introduction and refresh on the current AR landscape, identified several barriers, and presented potential resulting outcomes.
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Counseling Clients in the Entertainment Industry 2018 - Sound Recordings Music Publishing

pli.EDU

Learn from some of the most highly acclaimed entertainment attorneys, business professionals and industry experts about the legal, financial, business and ethical issues that confront practitioners. This year's program will cover industry stalwarts like film, television and music publishing. But technology and the Internet have made a dramatic new impact on the areas of sound recordings, digital media and broadcasting. In addition, the 2007 program will include new topics on sports law and the role of managers and agents.
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