thevab
Designed for marketing & advertising professionals across all levels, Address For Success provides a guide to the Addressable TV marketplace and features 12+ real-world case studies across categories such as automotive, retail, CPG, travel and financial.Success is achieved through linear TV’s ‘scale of attention’ and emotional engagement combined with Addressable TV’s precision targeting, advanced data capabilities, scale and transparency which drives consumer awareness, interest and action.
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M&As, consolidations, and how the video game landscape is changing
Gaming as one of pop culture’s biggest influences today
Advertising, gaming, metaverse, and how it all impacts players
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G4
The Cynopsis Esports & Gaming Marketing Showcase was a by-invitation-only event for brands and agencies activating or looking to activate in the highly engaged 18–35-year-old fanbase. These consumers are spending hours hanging out with their friends playing, watching and engaging in esports.
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It is well-known that for a streaming service provider, quality of experience (QoE) is the deciding factor between having a successful streaming business or not. Whereas in the past just having access to exclusive content was more than enough reason to endure frustrating quality issues, in the current climate, QoE has become crucial when it comes to user engagement.
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