As per a report published by International Data Corporation (IDC), the total revenues in the Augmented Reality (AR) and Virtual Reality (VR) market are predicted to reach over USD 162 billion by 2020. AR and VR has become of paramount importance to take the business to the next level. Enterprises across the globe are looking for efficient ways to innovate and churn out immersive technologies to not just train their employees but to also improve customer satisfaction and loyalty which results in increased profits.
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Search Engine Journal
Augmented Reality (AR) and Virtual Reality (VR), commonly known as Altered Reality, are a huge growth opportunity for brands. Goldman Sachs predicts the Altered Reality industry to be an $80 billion market by 2025. Nintendo’s launch of its Pokemon Go mobile app was a huge success for AR and VR. Since then, other brands have followed suit and used altered reality in their marketing campaigns.But where do you start with marketing in an Altered Reality world? How do you up your marketing game and leverage the potential of Altered Reality? Look no further because we’ve got a webinar recap for you!
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enernex
Digital disruption is driving the next wave of technological evolution, and the utility sector is no exception. According to ABI Research, augmented reality (AR) is expected to balloon into a $100 billion industry by 2020.The imminent appearance of AR in the marketplace will benefit the power utilities and other enterprises that have thought through both the value and the implications for their traditional practices. Bringing AR to utility field personnel can provide an excellent way of presenting data when and where it’s most needed. These tools also enable greater leveraging of institutional knowledge in a very effective manner, bridging the gap between new talent and seasoned personnel.
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FYBER
John, Vincent, Cody and Nina for this weeks episode. Along the way, we’ll be talking about:
Why is this prime time to unlock brand ads?
How brands understand mobile games?
How mobile games publishers understand brands?
How brands and agencies measure success?
Introducing brands into your existing ad stack
New advertising channels for your mobile games
Conclusions
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