Embracing Android TV™ and BYOD Strategies – Opportunities and Challenges

Because the development of Intellectual Property (IP) is commonly one of the most important and valuable assets of a new and emerging businesses, it is important for startups to understand one of the most significant means of monetizing their IP assets -- licensing. This course will help entrepreneurs and small businesses better understand the different types of IP and how best to exploit IP through licensing. We will cover the business and legal dynamics of IP licensing as it applies to the entertainment business.While large multi-media and entertainment conglomerates may have been the first to successfully leverage IP assets, now even small businesses can find ways to utilize their trademarks and copyrights to drive their successful brand development.

Winning TV advertisers are looking beyond impressions and traditional ratings systems to measure performance and prove ROI of their campaigns. By being able to track how TV campaigns drive web traffic and online conversions, advertisers are able to add digital-like granularity and accuracy to their results. That’s what NBCU has been doing to demonstrate the effectiveness of audience targeting vs. traditional age/gender buys.

The current landscape of virtual reality and augmented reality technologies and how they map with specific near-term marketing and advertising opportunities. Consumer attitudes about using immersive media, as well estimates of current and future adoption. Key technological, creative and distribution challenges that need to be considered when leveraging immersive media. The long-term potential of using VR and AR for marketing and advertising experiences that go well beyond 360-degree video.

For today’s industrial enterprises, the disruption caused by a highly competitive global market, greater product complexity, and the growing shortage of highly skilled workers can severely impact service quality and customer satisfaction. In this webcast, Mike Campbell, Executive VP of Augmented Reality Products at PTC, will discuss how best-in-class service organizations are leveraging augmented reality to optimize and enhance their operations and provide differentiated service offerings including real-time IoT data and predictive analytics.