Game-changing Website Technology: Let your partners focus on their business (instead of marketing)

Used by leading game publishers to create winning, data-driven mobile strategies, App Annie Game IQ provides the most sophisticated game genre classification and deep Feature Tags available in the market.

Watch Alex von Krogh, VP Global Insights, in conversation with Simon Constable, SVP Language Services at Visual Data from EGA A Global Showcase

VR and AR - It's the next big thing and it has arrived. Products like Oculus Rift, Microsoft HoloLens and the promise of even higher fidelity experiences with products like Magic Leap have catapulted virtual and augmented experiences out of the realm of academic and specialized industries and into the enterprise market.Gaming is the most obvious use case, but it's only the tip of the iceberg. Marketing, manufacturing, training, education are newly emerging areas where industry leaders are beginning to leverage virtual and augmented reality to create new digital experiences. Is your organization ready to capitalize on this new and exciting channel? Watch and find out.

Everyone talking about Augmented Reality in print, and this year, the U.S. Postal Service is again offering discounts for marketers to integrate this fast-evolving technology in their direct mail. Join Cindy Walas as she discusses the latest developments in Augmented Reality, and focuses on the “How-To’s” involved in creating and launching a successful AR program in your printed marketing materials.