GRAPHIC DESIGN TIPS, TACTICS & TRENDS

Scoping out the tools and potential of the metaverse, this panel – featuring top executives from Supersocial, Thunder and GreenPark and moderated by famed content creator and CEO of Aftershock Media Group Lance Frisbee – will give audiences a lay of the land at what exactly the metaverse entails, how it is poised to change media, engagement, music, monetization and activation and what that means for the entertainment industry and beyond! We’ll look at the primary platforms dedicated to this experiential innovation and how they are being leveraged by content producers and brands and how that will evolve as consumer adoption (and technology) grows.

Designed for marketing & advertising professionals across all levels, Address For Success provides a guide to the Addressable TV marketplace and features 12+ real-world case studies across categories such as automotive, retail, CPG, travel and financial.Success is achieved through linear TV’s ‘scale of attention’ and emotional engagement combined with Addressable TV’s precision targeting, advanced data capabilities, scale and transparency which drives consumer awareness, interest and action.

Big changes in gaming have created new opportunities and challenges for monetising content. From social gaming to some of the biggest over-the-counter titles, there is a range of strategies for generating revenue. We look at the nascent arcade market in the 1970s and the linear progression ever since to today’s 7th generation of games. Gaming has moved on from Pong, but the basics remain the same as new releases generate peaks in revenue. Gaming was bigger than the music and movie industries in 1982 and the gap has widened. With more ways to connect and play, there are more ways to pay. We look at the different models and how everyone with a smartphone or tablet is now a gamer.

It is well-known that for a streaming service provider, quality of experience (QoE) is the deciding factor between having a successful streaming business or not. Whereas in the past just having access to exclusive content was more than enough reason to endure frustrating quality issues, in the current climate, QoE has become crucial when it comes to user engagement.