How Consumers Spend Time With Media 2019

The Cynopsis Esports & Gaming Marketing Showcase was a by-invitation-only event for brands and agencies activating or looking to activate in the highly engaged 18–35-year-old fanbase. These consumers are spending hours hanging out with their friends playing, watching and engaging in esports.

Augmented Reality (AR) and Virtual Reality (VR), commonly known as Altered Reality, are a huge growth opportunity for brands. Goldman Sachs predicts the Altered Reality industry to be an $80 billion market by 2025. Nintendo’s launch of its Pokemon Go mobile app was a huge success for AR and VR. Since then, other brands have followed suit and used altered reality in their marketing campaigns.But where do you start with marketing in an Altered Reality world? How do you up your marketing game and leverage the potential of Altered Reality? Look no further because we’ve got a webinar recap for you!

There are opportunities and challenges for pay-TV operators looking to incorporate Android TV and bring-your-own device strategies into their portfolio. The 2019 Industry Survey conducted by DTVE shows that of the principal choices facing operators today, Android TV operator tier rates as conferring the greatest benefit, as it gives operators prime access to content via Google Play and can be deployed quickly and easily. Respondents were overwhelmingly positive about the benefits of BYOD in theory, while acknowledging its challenges, namely the view that operators can’t ensure the prominence of their own services in a BYOD environment.

Virtual Reality powered by NVIDIA® Quadro® made it possible for Suffolk-Yates to experiment with everything from wall coverings, textures, and decorations, to the placement of items like thermostats, sprinklers, smoke detectors and lights.Learn how Suffolk-Yates teamed up with Theia Interactive, a virtual reality (VR)-based creative studio, to leverage VR technology. Join this live webinar to hear how VR walkthroughs lead to insights that significantly reduce the number of iterations, saving clients hundreds of thousands of dollars.