How To Centralize Video Accessibility Efforts at Your Organization

With more than 1.3 Billion videos uploaded in 2017 garnering Trillions of views, there’s no question that online video is growing rapidly and here to stay. There’s also no question that in this war for eyeballs, there’ll be real winners and losers. If you are a data analyst for a broadcast company, media publisher or brand, you’re tasked with extracting and analyzing your company’s video data, setting benchmarks, and advising your video strategists on what’s working, what trends to look for, and how to stay ahead of the competition.

Discussion of the metaverse reached fever-pitch in early 2022, leading to increasing interest in Augmented and Virtual Reality (AR/VR) headsets as the key gateways to this future vision of the internet. High-profile device releases generated major hype but worries of overemphasis on the metaverse sparked uncertainty. Taking in all that the most action-packed year for eXtended Reality (XR) yet means for its future is a difficult yet valuable task. IDTechEx has been analyzing the AR/VR hardware space since 2016, placing it ideally to make unbiased predictions for the next year of its evolution and beyond.

Research shows that over 25% of OTT video service subscribers have cancelled in the past year alone. This sobering state of affairs carries with it a dark cloud over overall growth, retention, and LTV for burgeoning startups and industry titans alike. The answer is obvious: prevent this at all costs. But in a world where we’re quite far from a shortage in providers, subscription plans, devices, or content experiences, it can be difficult to pinpoint what exactly will reduce an individual subscriber’s propensity to churn and deliver positive results at scale.

Thanks to the music business’ constant digital evolution, there are now endless ways for artists to make money and reach fans. And this diversity of revenue streams will only continue to expand over the next decade. MIDiA Research suggests that the opportunity for short-term growth in monetization will come from recorded music streaming and sync. Yet longer-term growth will come from UGC and social, creator tools, livestream concerts, fandom and games. Those latter categories take music into a more experiential era, where more than just the recording is monetized. However, copyright hasn’t yet caught up and current rights frameworks will struggle to encompass the complexities of music’s experiential phase — one where music is no longer just about listening, and speed of innovation far outpaces speed of the industry’s infrastructure. In this webinar, Roberto Neri, Chief Operating Officer of fast-growing music tech company, Utopia Music, and MIDiA’s Managing Director, Mark Mulligan, present their solution: the establishment of an entirely new copyright framework, titled “Creator Rights."