Immersive Media—A New Frontier Powered by Virtual and Augmented Reality

The current landscape of virtual reality and augmented reality technologies and how they map with specific near-term marketing and advertising opportunities. Consumer attitudes about using immersive media, as well estimates of current and future adoption. Key technological, creative and distribution challenges that need to be considered when leveraging immersive media. The long-term potential of using VR and AR for marketing and advertising experiences that go well beyond 360-degree video.
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OTHER ON-DEMAND WEBINARS

The New World of Gaming IP

The New World of Gaming IP the next wave In Content Development for streamers,
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What's Your Reality? AR And VR For Learning

Elearningindustry

There’s fast-growing interest in the usage of AR and VR for education and training. According to SuperData Research, investments in AR and VR technologies will grow from $1.6 billion in 2017 to over $3.1 billion in 2020. Much of that investment is being funneled towards projects built with education and training in mind. AR and VR are emerging quickly, but what does it mean for today’s learning organizations?
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MESA Presents: AI and the Future of Entertainment Data

on24

Understanding data and more importantly—making effective use of data—remains a difficult task within the Entertainment industry. There has been an explosion in sources of data and tools to gather it. But to actually use that data to drive the business, you need to apply new patterns to integrate the data and use new techniques to understand it. Current data challenges in the entertainment industry.Data integration and harmonization for knowledge representation Industry primers on the major areas of AI.
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Research Briefing: Augmented & Virtual Reality

cbinsights

With Oculus shipping its first consumer product in late March, augmented and virtual reality (AR/VR) technology has entered the mainstream. Amid the fervor, AR/VR startups are also on pace for a record year in terms of venture deals. In this webinar we'll delve into: Major players in the AR and VR market (we'll also compare funding trends of AR vs VR). Investigate new enterprise and industrial use cases for AR/VR.A deep dive into the vision of stealthy AR startup Magic Leap, the most well-funded private company in the space.
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