vindicia
With an explosion in the amount of content being consumed Over-The-Top, video content providers are scrambling to accelerate the capture of additional, ongoing viewership and monetize this new distribution channel. A one-size-fits-all strategy for this type of disruptive scenario can yield disastrous results.Identifying and tailoring specific subscription and other automatically recurring revenue-based monetization models appropriate for a content owner or provider's audience based upon viewing habits is a key to rapid growth.
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adtaxi
Learn about how Connected TV allows dealerships to stay in front of consumers who have canceled their traditional television subscription and enables dealerships to implement a “video everywhere” strategy - reaching customers wherever they choose to consume video content. Cord-cutting is eroding the reach of traditional TV advertising. CTV provides a brand-safe environment with enhanced targeting.
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pcma
The future is now! We’re no longer in the realm of science fiction when it comes to reality-related gadgets. The latest augmented reality (AR) and virtual reality (VR) tech is all about human involvement, so it can amp any event to the next level. Organizations are using this reality tech to develop event education and engagement. AR and VR are proving to be amazingly effective tools for participant engagement, simulations, practice-makes-perfect, and just-in-time learning. In this session, you’ll get to see, hear, and experience some of these solutions first-hand while also finding out how you can begin to leverage these technologies to create something out of the ordinary.
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The value of gaming as an advertising channel
The transition of gamers from ‘outsiders’ to ‘insiders’
The pandemic’s impact on gaming habits
The move to cross-platform and future predictions
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