Marketing in an Altered Reality World

Augmented Reality (AR) and Virtual Reality (VR), commonly known as Altered Reality, are a huge growth opportunity for brands. Goldman Sachs predicts the Altered Reality industry to be an $80 billion market by 2025. Nintendo’s launch of its Pokemon Go mobile app was a huge success for AR and VR. Since then, other brands have followed suit and used altered reality in their marketing campaigns.But where do you start with marketing in an Altered Reality world? How do you up your marketing game and leverage the potential of Altered Reality? Look no further because we’ve got a webinar recap for you!
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OTHER ON-DEMAND WEBINARS

Mobile Growth Summit: Games

Ready for the return to live events, MGA is pleased to announce a new, innovative hybrid strategy for their next edition of MGS GAMES, taking place at San Francisco Jazz Center on September 30th, 2021, and across an online portal.
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What's Your Reality? AR And VR For Learning

Elearningindustry

There’s fast-growing interest in the usage of AR and VR for education and training. According to SuperData Research, investments in AR and VR technologies will grow from $1.6 billion in 2017 to over $3.1 billion in 2020. Much of that investment is being funneled towards projects built with education and training in mind. AR and VR are emerging quickly, but what does it mean for today’s learning organizations?
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WebRTC Streaming — Is It Right for Me?

Wowza

Described by Mozilla co-founder Brandan Eich as a “new front in the long war for an open and unencumbered web,” Web Real-Time Communications (WebRTC) is a hot topic. But whether or not it’s a good fit depends on your use case.High quality. The ability to scale. The lowest latency possible. In a perfect world, every live stream would achieve all of these goals. That said, different priorities arise with different scenarios. While quality is key for HD broadcasts, video conferencing depends on real-time interactivity.
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Digital Transformation with APM 4.0

AVEVA Group

Register to watch the on-demand webinar to discover how Industry 4.0 and Asset Performance Management solutions including predictive maintenance, mobility, augmented reality (AR) and virtual reality (VR) empower companies to: Improve asset performance over the entire asset lifecycle Define and optimize maintenance strategies. Increase safety, asset reliability and reduce unscheduled downtime. Extend equipment life and increase asset utilization. Reduce operations and maintenance costs.
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