Measuring Head-Up Displays from 2D to AR: System Benefits & Demonstration

Projecting speed, navigation, and alerts onto the car windshield—directly in the operator’s field of view—offers safety and design advantages that have made head-up displays (HUDs) the vehicle segment with the highest expected growth rate in the automotive market (Source: Mordor Intelligence, Automotive Head-up Display Market - Analysis of Growth, Trends, and Forecast (2018 - 2023)). Already introduced in several new vehicles, HUD technology is evolving rapidly. With the rise of virtual and augmented reality (VR, AR) in consumer electronics, user expectations regarding projection and holographic displays have set a high bar for HUD design and quality. The opportunity for automakers to gain a competitive advantage by offering fixed-depth, 2D HUDs may be brief. Anticipation is already building for next-generation 3D and AR HUDs, even prior to a widespread commercial rollout of the first integrated HUD systems.
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OTHER ON-DEMAND WEBINARS

AR for Marketers: Practical Ways to Make Augmented Reality a Part of Your Marketing

targetmarketingmag

Everyone talking about Augmented Reality in print, and this year, the U.S. Postal Service is again offering discounts for marketers to integrate this fast-evolving technology in their direct mail. Join Cindy Walas as she discusses the latest developments in Augmented Reality, and focuses on the “How-To’s” involved in creating and launching a successful AR program in your printed marketing materials.
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Embracing Android TV™ and BYOD Strategies – Opportunities and Challenges

digitaltveurope

There are opportunities and challenges for pay-TV operators looking to incorporate Android TV and bring-your-own device strategies into their portfolio. The 2019 Industry Survey conducted by DTVE shows that of the principal choices facing operators today, Android TV operator tier rates as conferring the greatest benefit, as it gives operators prime access to content via Google Play and can be deployed quickly and easily. Respondents were overwhelmingly positive about the benefits of BYOD in theory, while acknowledging its challenges, namely the view that operators can’t ensure the prominence of their own services in a BYOD environment.
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How to empower your people to work smarter with augmented reality

business-review-webinars

Four megatrends are impacting the way we work now and in the future. Digitalization, Globalization, Servitization and Workplace Transformation are all effecting the workforce allowing for new, creative ways of working. But how would you know if you are doing the right thing? In this webinar XMReality’s CEO Johan Castevall will present three use cases for augmented reality (AR), all of them enabling your staff to free up time for business-critical tasks.
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Accelerating Media and Entertainment Workflows in the Data Center

arista

Movie pre- and post-production is increasingly benefiting from deploying architectures developed for High Performance Computing (HPC) applications within the data center. Almost every aspect of production, including VFX and transcoding, are benefiting from more cost-effective acceleration of the development and delivery of content to market by improvements in the data center. This Webinar will focus on these changes, challenges, and advantages for media and entertainment production!
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