Media Industry Market snapshot and a Preview on the NAB Show

Winning TV advertisers are looking beyond impressions and traditional ratings systems to measure performance and prove ROI of their campaigns. By being able to track how TV campaigns drive web traffic and online conversions, advertisers are able to add digital-like granularity and accuracy to their results. That’s what NBCU has been doing to demonstrate the effectiveness of audience targeting vs. traditional age/gender buys.

VR solves the biggest challenges marketers have: customer engagement and brand awareness, with the ability to deliver completely immersive content, which means no distractions for the viewer — how many tabs does anyone have open at one time? How often are we messaging and shuffling between apps on our phones? — and one-on-one attention. It’s the intensity of the experience that keeps users engaged, which also means that we’re able to generate strong reactions and trigger real emotions, which creates the strongest and most powerful connections.

We’ve come a long way since the Augmented Reality (AR) hype in gaming and entertainment with Google Glass and Pokémon Go. AR is now finally graduating from a cool technology for disruptive early adopters to a valuable enterprise tool, applicable in practical business arenas. And this might be only the tip of the iceberg! Statistics show that the investment in immersive and mixed reality technology is estimated to reach $50 billion by 2020. Join our webinar for a lively journey beyond the AR hype and into the current and future state of AR enterprise technologies. Don’t miss the chance to get in on the real possibilities of AR for your own business context and discover how this new technology can increase your revenue!

Given the pace of technological and social change, we are in the midst of a transformation in the way we interact with computing machines. Augmented (AR) and virtual reality (VR) technologies are enabling engagement with data in three dimensions and changing the way that learning and training are done. Government agencies, in many ways, are leading the way as this emerging tech is providing ways to improve efficiency and accuracy.