Oracle Communications at Mobile World Live Themed Week

Viamedia hosted a widely attended industry webinar March 27, 2019 to discuss the latest insights into Streaming TV (OTT) and how marketers are best leveraging the fast growing television platforms. The panel was led by Viamedia’s own Tom Walsh, Sr. VP of Advanced Advertising Strategy and joined by expert panelists: Brian Schwartz, IAB; Greg Bel, FreeWheel, A Comcast Company; Michael Richter, Newsy, A E.W. Scripps Company; and Hannah Brown, fuboTV. OTT is a main stream distribution channel for content and advertising with over half of the US population using their connected TV’s to stream video & projected to rise over the next few years.

It is well-known that for a streaming service provider, quality of experience (QoE) is the deciding factor between having a successful streaming business or not. Whereas in the past just having access to exclusive content was more than enough reason to endure frustrating quality issues, in the current climate, QoE has become crucial when it comes to user engagement.

In this webinar we'll share some of the dos and don’ts from years of producing high quality live streaming events, and showcase how IBM and Suite Spot work together to help produce high profile customer events. Topics covered will include: Gear recommendations – cameras, lights, mics, encoders, Steps to avoid production mishaps, Ways to incorporate the “wow” factor, On the fly fine tuning, Coaching the talent.

VR and AR - It's the next big thing and it has arrived. Products like Oculus Rift, Microsoft HoloLens and the promise of even higher fidelity experiences with products like Magic Leap have catapulted virtual and augmented experiences out of the realm of academic and specialized industries and into the enterprise market.Gaming is the most obvious use case, but it's only the tip of the iceberg. Marketing, manufacturing, training, education are newly emerging areas where industry leaders are beginning to leverage virtual and augmented reality to create new digital experiences. Is your organization ready to capitalize on this new and exciting channel? Watch and find out.