OTT Affluents: the new golden age of video & content

With sports betting legalized in 8 states across the US already, and with major events in the sporting calendar including the Super Bowl and March Madness having taken place in Q1 of 2019, the betting patterns that have emerged in these early stages will be instrumental in the formation of future markets as the industry continues to grow. H2 Gambling Capital’s recent research shows the legal market will take a decade to catch up with the illegal market, demonstrating a need to create a strong offering that cannot be paralleled through illegal channels. Scientific Games' research and materials from the course of last year includes findings on player preferences and incremental spending for sports betting. This webinar will discuss the key messages and takeaways for stakeholders looking to establish themselves in the US market in 2019 and beyond.

The mobile phone is changing the video landscape. Consumers are flocking to their smaller screens in record numbers to watch everything from live events to news to full-length shows and movies. But what’s driving this new behavior? And how can you take advantage of it as you develop your own streaming video strategy? In this webinar, we will explore consumer research from both the Streaming Video Alliance and the Ericsson ConsumerLab that digs into this growing phenomenon, providing useful insights that shed light on why consumers are using their mobile phones more often to watch video.

Stephen Green (SGC Media) and Linda Gordon (QMF) delve into the delicate art of music marketing for musicians / events and their teams , touching on music release cycles and strategies, national and regional tour promotion tips, social media, EPK's and much more. The webinar is aimed to help you no matter what experience you have in the music industry, you might be starting out or maybe you have been out there in the big wide world for a while - whatever stage you’re at this is for you!

With more than 1.3 Billion videos uploaded in 2017 garnering Trillions of views, there’s no question that online video is growing rapidly and here to stay. There’s also no question that in this war for eyeballs, there’ll be real winners and losers. If you are a data analyst for a broadcast company, media publisher or brand, you’re tasked with extracting and analyzing your company’s video data, setting benchmarks, and advising your video strategists on what’s working, what trends to look for, and how to stay ahead of the competition.