The media and advertising sector is facing a number of trends that are increasing the importance of third-party data, including the launches of new streaming services, changes to data privacy governance, and deprecation of third-party cookies.
Traditional methods of data collaboration require providers to share data for it to be used by other businesses. This often leaves the most sensitive data and potentially valuable data out of reach. And, the data you can access requires time-intensive data ingestion infrastructure, resulting in delayed time to utilization.
Tune in to this webinar to hear from Warner Music Group, Hightouch, and Snowflake on best practices for data collaboration in advertising, media, and entertainment,
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Lack of captions, transcripts, and audio descriptions inhibit a large portion of the population from enjoying and interacting with your video content. Often, accessible content is put on the back burner for different reasons, such as limited budgets or lack of awareness of the legal requirements.
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Marked by continued growth and increased competition, 2021 was a year of both consolidation and change for the video streaming industry.
Rewatch the webinar with NPAW’s CMO, Till Sudworth, and streaming industry analyst, Dan Rayburn, as they go over the results of NPAW’s 2021 Video Streaming Industry Report.
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FYBER
John, Vincent, Cody and Nina for this weeks episode. Along the way, we’ll be talking about:
Why is this prime time to unlock brand ads?
How brands understand mobile games?
How mobile games publishers understand brands?
How brands and agencies measure success?
Introducing brands into your existing ad stack
New advertising channels for your mobile games
Conclusions
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