Research Briefing: Augmented & Virtual Reality

VR and AR - It's the next big thing and it has arrived. Products like Oculus Rift, Microsoft HoloLens and the promise of even higher fidelity experiences with products like Magic Leap have catapulted virtual and augmented experiences out of the realm of academic and specialized industries and into the enterprise market.Gaming is the most obvious use case, but it's only the tip of the iceberg. Marketing, manufacturing, training, education are newly emerging areas where industry leaders are beginning to leverage virtual and augmented reality to create new digital experiences. Is your organization ready to capitalize on this new and exciting channel? Watch and find out.

Media & Entertainment (M&E) Industry is no more the subsidiary industry in the economy but has taken the leading seat to become the leader in the Indian market and started contributing substantially to the economy. With the promise to contribute & partner in the growth drive of this domain, MICA offers a 1-year PG Certificate Program in Media & Entertainment Management. This one-year course is set to equip participants to gain knowledge about aspects like M&E ecosystem, cost functions, revenue functions, distribution, sales practices, media planning – buying and emerging platforms.

It is well-known that for a streaming service provider, quality of experience (QoE) is the deciding factor between having a successful streaming business or not. Whereas in the past just having access to exclusive content was more than enough reason to endure frustrating quality issues, in the current climate, QoE has become crucial when it comes to user engagement.

The Streaming Video Alliance is a global consortium of companies dedicated to helping shape the future of streaming video through the publication of best practices, guidelines, specifications, and requirements. The Alliance is the only streaming video industry forum representing a true cross-section of the value chain. Service providers, network operators, content owners, and technology providers are all collaborating together to build a future where streaming video is “broadcast quality.”