Integralads
Our new Media Quality Report showcases insights across display and video online advertising, plus multiple media metrics. In this webinar, we will help you understand benchmarks for performance, and provide best practices on how to improve media quality on your campaign. In addition, you will hear about: Viewability rates across video and display, now including mobile. Brand safety trends and which categories drive the most concern for marketers. Ad fraud and bots: how bots continue to evolve.
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Parks Associates
Research shows that over 25% of OTT video service subscribers have cancelled in the past year alone. This sobering state of affairs carries with it a dark cloud over overall growth, retention, and LTV for burgeoning startups and industry titans alike. The answer is obvious: prevent this at all costs. But in a world where we’re quite far from a shortage in providers, subscription plans, devices, or content experiences, it can be difficult to pinpoint what exactly will reduce an individual subscriber’s propensity to churn and deliver positive results at scale.
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emarketer
Introducing our new Live Analyst Video Series, exclusive to eMarketer PRO customers whose companies purchased access to this new offering. This is the third episode of our 2019 season. Be sure to join us for the next episode on, where our analysts will discuss how consumers are spending time with media, and examine social, mobile and video time spent.
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Why in-game advertising is gaining so much momentum
What impact in-game ads have had on Wildlife Studio’s hit mobile title Tennis Clash
Advice on getting started, along with tips on how to get the most out of the ads
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