Tackle media & entertainment disruption with faster speed to insight

As part of Market Logic’s ‘Disruptors’ series on best practices to tackle industry disruption, Justine Hess from Kantar Consulting shared her views on the latest trends & disruptors in the media and entertainment industry. Market Logic’s Chief AI Officer also demonstrated how to tackle this disruption with faster speed to insight, by leveraging AI to connect different types of data for fast answers to tough questions.
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OTHER ON-DEMAND WEBINARS

Game-changing Website Technology: Let your partners focus on their business (instead of marketing)

Leading brands turn to SproutLoud to deploy websites, microsites and landing pages as an integral part of their national-to-local marketing strategy. SproutLoud’s Distributed Marketing Platform is designed to make it fast, easy and effective for brands to scale game-changing technology for marketing and websites across vast networks of retailers, resellers, dealers, distributors and agents.
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Re-bonding Strategies: Building Loyalty Through Content

Acquiring and retaining viewers is a long game that requires streaming providers to leverage their content to the fullest and through data-informed decisions. In this webinar, you will learn how leading providers are making the most of their content to secure the audience.
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GRAPHIC DESIGN TIPS, TACTICS & TRENDS

Cosida

What You'll Learn;How to use graphic elements to encourage quick action from your audience,The secrets of arranging your page to follow the eye's natural path,The graphic elements that work best with specific types of communication and where to find them.
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CONVERTING PASSWORD SHARING INTO SUBSCRIBER GROWTH

With increasing pressure on household budgets, video streaming services are facing slowing subscriber growth as households take a closer look at their streaming bundles. With Netflix reporting over 100M households using another household’s account, and starting to experiment with ways to monestise password sharing, understanding the magnitude of sharing behaviour and taking action offers service operators with the potential to quickly find and monetise new viewers. In this session, Synamedia will run through the best techniques to identify sharing behaviour and how best to take action – turning a great challenge into an even greater opportunity.
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