TECH TRENDS IN RADIO AND AUDIO

webinar on video accessibility essentials, hosted by Wistia and our friends from 3Play Media. My name is Evanna, and I'm a Growth Marketing Manager here at Wistia, and I'll be your moderator for today.

Today’s digital era is witnessing emergence of multi-channel content consumption platforms that empower the consumers with many choices. The need to adopt emerging technologies and new rules of customer engagement has become a key priority for today’s media & entertainment providers to attain and retain customer base.Interactive TV is the next big thing in media & entertainment world. Internet Protocol Television (IPTV), IPTV Smart Dongle and Over-the-top (OTT) services will rule the digital entertainment industry.

As 5G networks find their way into real deployments, there are number of opportunities in the industries to leverage the 5G capabilities. The software-based architecture (SBA), edge computing capabilities and network programmability will enable innovation in products & services and provide opportunities to reimagine experiences which 5G-enabled applications will offer. In this webinar, we will discuss how 5G architecture with edge computing will enable real-time processing of information to enable context-based hyper-personalization and thus transforming the industry applications.

Augmented Reality (AR) and Virtual Reality (VR), commonly known as Altered Reality, are a huge growth opportunity for brands. Goldman Sachs predicts the Altered Reality industry to be an $80 billion market by 2025. Nintendo’s launch of its Pokemon Go mobile app was a huge success for AR and VR. Since then, other brands have followed suit and used altered reality in their marketing campaigns.But where do you start with marketing in an Altered Reality world? How do you up your marketing game and leverage the potential of Altered Reality? Look no further because we’ve got a webinar recap for you!