The Rising Trust of Earned Media

Your earned media has tremendous potential to improve your organization's marketing outcomes. Output  driven to outcome driven.  We've entered the age where ALL decisions must be backed up with analysis & tech-powered measurement. Earned media: Back in the spotlight -  In addition to showing volume of output, add metrics showing PR's impact on sales
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OTHER ON-DEMAND WEBINARS

Unlocking the Metaverse

Have you heard of the concept of the Metaverse? YouGov defines the metaverse as an interactive world based on blockchain where you can attend concerts as digital avatars, take VR boxing lessons, attend virtual business meetings, or visit shopping malls in other spaces. It is an exciting space filled with opportunities and challenges. Watch the Unlocking the Metaverse Webinar presented by Nicole Pike, our Head of Global Gaming & US Sports to learn more about this emerging technology today.
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Introduction to Virtual Reality Webinar

This Webinar will introduce virtual reality (VR) concepts and discuss: How to integrate a Unity application with the Oculus Rift. Adding a first person character for Oculus Rift and code walkthrough of adding the character to the Unity Scene. How to integrate with the Oculus Touch Controllers and how to teleport the character in the Unity Scene. Preview Intel Graphics Performance Analyzers tool for debugging, analyzing and optimizing your VR game.
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Facing Measurement Challenges in Online Video?

tubularinsights

With more than 1.3 Billion videos uploaded in 2017 garnering Trillions of views, there’s no question that online video is growing rapidly and here to stay. There’s also no question that in this war for eyeballs, there’ll be real winners and losers. If you are a data analyst for a broadcast company, media publisher or brand, you’re tasked with extracting and analyzing your company’s video data, setting benchmarks, and advising your video strategists on what’s working, what trends to look for, and how to stay ahead of the competition.
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State of the U.S. OTT industry - 2019

spglobal

Join us for a discussion of major trends in the U.S. OTT sector including topics such as the growth and potential market size of ad-supported video as well as leading subscription OTT services, new launches and growing competition. Balancing latency and scale, for instance, has been an identified conundrum from the outset. When progressive downloads of MP4 files gave way to true streaming via Real-Time Transport Protocol (RTP), Real-Time Streaming Protocol (RTSP), and Real-Time Messaging Protocol (RTMP), there was a compelling need to use the infrastructure of content delivery networks (CDNs) to scale up these low-latency, session-based unicast streams to large (but still small compared to broadcast) audiences.
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