TV 2020: Clear Vision of the Future of TV Advertising

webinar on video accessibility essentials, hosted by Wistia and our friends from 3Play Media. My name is Evanna, and I'm a Growth Marketing Manager here at Wistia, and I'll be your moderator for today.

The set-top-box given to pay-TV providers has been key for the cable and satellite provider business. Apple’s Steve Jobs even once said that pay TV providers are preventing innovation in the industry because of the OTT box. However, with Amazon’s recently-announced Fire TV device, Google’s Chromecast, Apple TV, Roku, Xbox, PlayStation, Aereo and the many TV Everywhere apps networks are creating, the business model and industry is quickly evolving. With 67 percent of 18-34 year olds subscribing to OTT services according to Vubiquity research, how do we make sense of and monetize the disruption and innovation most effectively?

How do we maximise individual and/or aggregate consumer engagement with VOD (inside a free or subscription streaming service or within a Pay TV user experience)?, Can we discourage password sharing without upsetting or inconveniencing genuine subscribers; How do we convince piracy users to convert to legitimate services? What new or emerging data insights can help us bring the right content to the right person at the right time, either within an individual service or across a rights distribution / windowing / monetisation lifecycle? And VPNs and DSN proxies are among the ways that consumers access content that should be geo-restricted: how big a problem is geo-fraud for content monetisation, and how do we counter it?

virtual and augmented reality (AR) pilots, and are expected to spend $18B on AR technologies by 2022.As the industry faces a lack of skilled workers and an aging workforce that will result in a tremendous knowledge loss, smart utilities are exploring this technology to connect field workers with remote experts for immediate guidance and instruction. But they have faced adoption roadblocks in terms of cost, privacy and safety. Watch this DistribuTECH webinar to learn how this innovative technology has gone from imagination to reality, and how it can be used today to make your workforce safer and more productive.