How do we maximise individual and/or aggregate consumer engagement with VOD (inside a free or subscription streaming service or within a Pay TV user experience)?, Can we discourage password sharing without upsetting or inconveniencing genuine subscribers; How do we convince piracy users to convert to legitimate services? What new or emerging data insights can help us bring the right content to the right person at the right time, either within an individual service or across a rights distribution / windowing / monetisation lifecycle? And VPNs and DSN proxies are among the ways that consumers access content that should be geo-restricted: how big a problem is geo-fraud for content monetisation, and how do we counter it?
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Adweek
As budgets shrink and marketers are pressured to make every dollar count, campaign measurement has never been more important. New research from industry expert Advertiser Perceptions uncovers how chief among marketers' concerns is the inability to accurately measure attribution across all their media channels, specifically TV. Location data is widely used to measure media effectiveness and now can be extended into measuring TV.
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pcma
Experienced meeting and event professionals know having maximum impact on the bottom line of an organization means increasing revenue. Leveraging digital media is the fastest and often most effective way to do this both inside and outside the organization.Join award winning speaker and digital media strategist Phil Gerbyshak as he shares his insights on how to build your brand in a meaningful way using digital media in ways you didn’t know were available for even the smallest and largest of companies.
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Used by leading game publishers to create winning, data-driven mobile strategies, App Annie Game IQ provides the most sophisticated game genre classification and deep Feature Tags available in the market.
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