‘Wonder Park’ Tops Studios’ TV Ad Spending

In this week’s edition of the Variety Movie Commercial Tracker, powered by the TV advertising attention analytics company iSpot.tv, Paramount Pictures claims the top spot in spending with “Wonder Park.”Ads placed for the animated film had an estimated media value of $6.9 million through Sunday for 1,167 national ad airings on 29 networks. (Spend figures are based on estimates generated from Feb. 18-24. Estimates may be updated after the chart is posted as new information becomes available.) Paramount prioritized spend across networks including Nick, NBC and CBS, and during programming such as “SpongeBob SquarePants,” “This Is Us” and “The Loud House.”Just behind “Wonder Park” in second place: DreamWorks Animation’s “How to Train Your Dragon: The Hidden World,” which saw 1,914 national ad airings across 53 networks, with an estimated media value of $6.71 million. TV ad placements for Lionsgate’s “A Madea Family Funeral” (EMV: $4.94 million), MGM’s “Fighting With My Family” ($4.57 million) and Walt Disney Pictures’ “The Lion King” ($4.4 million) round out the chart. Notably, “Wonder Park” has the best iSpot Attention Index (114) in the ranking, getting 14% fewer interruptions than the average movie ad (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).