3 Reasons Rivals Won't Match Disney World's Big Price Increase

It's getting pretty expensive to become a regular visitor to Walt Disney's (NYSE:DIS) popular theme-park resort in Florida. Disney World increased its annual pass prices by as much as 25% last week, opening the door for SeaWorld Entertainment (NYSE:SEAS) and Comcast's (NASDAQ:CMCSA) Universal Orlando to follow suit. Don't expect that to happen. Disney World's move opens a window for its two largest rivals in the cutthroat Central Florida market to boost their prices. If the industry leader is jacking up its rates, why wouldn't SeaWorld Orlando and Comcast's Universal Orlando take advantage of the situation? Let's go over a few of the reasons Disney's competitors will probably hold the line on pricing this summer. Disney World is pushing through its gargantuan increase because the first phase of Star Wars: Galaxy's Edge will open later this summer. Several new potentially bar-raising attractions will follow in the next couple of years.