4 ways the AR cloud is connecting digital content with the physical world

Since Apple’s release of ARKit, it’s become easier than ever to make AR experiences. However, an initial stumbling block for the nascent mobile AR ecosystem was the fact that AR experiences were solitary. That is, it wasn’t possible to make seamless real-time multiplayer AR experiences, and content didn’t persist in the spaces where these AR sessions unfolded.Subsequently, a number of “AR cloud” startups have emerged from stealth in 2018, enabling developers to build persistent multiuser AR experiences. The capability for digital content to be “pinned” to real-world objects such as enterprise machinery, retail merchandise, and tourist landmarks means that the physical world has become a 3D interface for peer-to-peer communication.I’ve interviewed four industry experts who have provided insights on how the AR Cloud will be immediately practical for several specific use cases.