AI for digital marketing heavily used in the gaming industry

Video games have long served as test platforms for AI. For decades, researchers have tested the prowess of their AI systems against a growing assortment of video games, taking on -- and defeating -- human opponents in increasingly difficult games. AI in gaming has proliferated in the last twenty years or so -- since IBM's Deep Blue famously beat a chess master at chess in 1997. AI systems have gone on to conquer games like Quake III, League of Legends, and, recently, Poker. Beyond serving as a testing ground for AI systems, the video game industry has made steady use of AI for digital marketing and in-game development. Developers and publishers regularly use AI to help eliminate cheaters, drive sales, speed up game design and more easily build better characters, worlds and music into their games. Like many other industries, video gaming draws on AI for digital marketing tools to help personalize marketing efforts and convince potential consumers to spend money, and then to spend more.