Atmosphere | December 09, 2022
Atmosphere (www.atmosphere.tv), the worldwide leader in streaming TV entertainment for businesses, announced a content agreement with the PGA TOUR to bring both highlights and dedicated golf programming to the Atmosphere platform and its audience of 60 million monthly viewers.“Atmosphere has built an innovative platform with significant reach and an active, engaged audience, said Norb Gambuzza, PGA TOUR Senior Vice President of Media and Gaming. “We’re excited to work with Atmosphere to deliver a dedicated PGA TOUR channel onto its platform with a goal of engaging more fans.
Launching today, the channel features a mix of tournament coverage highlights, tournament recaps and footage from the PGA TOUR’s most iconic moments. Additionally, the PGA TOUR’s highlights will be played on Atmosphere Sports, the platform’s popular sports news channel. The partnership is the latest in Atmosphere’s continued growth into sports throughout 2022, starting with the launch of Atmosphere Sports in March and continuing in September with RealMadrid TV, a channel dedicated to one of Europe’s most popular football teams and which features live matches.
“With golf being one of the most watched sports in the world, we’re immensely proud to be partnering with the PGA TOUR to provide businesses with a viewing experience tailored to their spaces,The addition of golf to our platform has been one of the biggest requests of our fans, but also one of the hardest to obtain, so to have the world’s most competitive golf tour on Atmosphere shows just how far we’ve come in 2022, and how much further we can grow in 2023.”
-Blake Sabatinelli, Chief Operating Officer at Atmosphere.
Atmosphere is available in over 45,000 venues worldwide across restaurants & bars, gyms and health clubs, medical waiting rooms and more. Optimized for viewing in public spaces, Atmosphere’s engaging content encompasses viral video compilations, news and sports coverage, lifestyle, extreme sports, art, and ambient nature, designed to complement every business environment. Atmosphere’s self-service ad portal also provides streaming customers with the ability to run promotions to its captive customers within the content for free.
Atmosphere is the leading streaming TV platform for businesses, offering more than 60 original and partner TV channels. The platform, which was named on Fast Company’s 2022 Most Innovative Companies and Forbes’ Next Billion Dollar Startups lists, has been built from the ground up with proprietary content, technology and data to deliver unparalleled experiences for businesses and advertisers. For more information, visit www.atmosphere.tv.
About PGA TOUR
By showcasing golf's greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide. The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica and PGA TOUR Canada. Members on the PGA TOUR represent the world's best players, hailing from 28 countries and territories outside the United States (90 international members). The PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 27 languages via 43 local broadcast partners. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.37 billion.
SponsorPulse | November 16, 2022
SponsorPulse, a leading global sponsorship intelligence company, announced the expansion of its consumer data-driven sponsorship technology solutions with the North American launch of its proprietary Audience Network. The SponsorPulse Audience Network enables advertisers to reach target audiences where they are their most passionate – across sport, music, entertainment, and charitable causes.
"With the evolving digital media landscape and audience targeting challenges that lay ahead, we identified a unique opportunity to create value for advertisers leveraging our deep understanding of consumers," said Adam Mitchell, Chief Executive Officer of SponsorPulse. "You can now activate target audiences at scale, based on stated behavioral data from hundreds of thousands of consumers. It's one thing to be able to reach a fan group based on inferred data, but now you can go deeper reaching passionate fans, who are most likely to convert, and purchase just about any consumer product or service category. The targeting opportunities are endless."
Underpinning the Audience Network is SponsorPulse's growing proprietary consumer database that measures how consumers engage with and feel about hundreds of unique sponsorship properties. Since its launch in 2019, these insights have been leveraged by more than a hundred brands, properties, and agencies to make consumer-driven sponsorship decisions. Now, those same insights can be leveraged for more effective media targeting. Through its partnership with Dynata — the world's largest first-party data platform for insights, activation and measurement, with a reach encompassing nearly 70 million consumers and business professionals globally — the parties can scale SponsorPulse's permissioned data with predictive modeling.
"Dynata is excited to partner with SponsorPulse to turn their insights into action and enable marketers to better reach their target audience through its proprietary audience scaling capability,"
-Eric Sandberg, Managing Director of Global Advertising Solutions for Dynata.
SponsorPulse's Audience Network launches today with 35 unique audiences available. These audiences cover major properties of interest including the NFL, WNBA, NBA, MLB, NHL, FIFA World Cup and esports. Advertisers can also request custom audiences be created to meet their business objectives. "And it doesn't stop there", added Adam Mitchell. "MiQ, global leader in programmatic media, will be our full-service activation partner, creating a one-stop shop solution for those wanting to activate those audiences."
"Our exclusive partnership with SponsorPulse will enable marketers to better reach a pointed audience within the entertainment, sports and music industries, By combining SponsorPulse's data with our programmatic capabilities, we offer marketers a turnkey solution that delivers business outcomes and ROI following sponsorship executions."
-Jason Furlano, SVP of commercial, MiQ Canada.
For more information, check out https://www.sponsorpulse.com/audience-network.
SponsorPulse is a sponsorship intelligence company focused on bringing transparency to the sponsorship industry through its leading global consumer insights platform and tech-enabled sponsorship measurement solutions. SponsorPulse works with brands, properties, and agencies through every stage of the sponsorship journey to inform decisions, value opportunities, connect brands to their target audience and measure in-market impact. www.sponsorpulse.com
Dynata is the world's largest first-party data platform for insights, activation and measurement. With a reach that encompasses nearly 70 million consumers and business professionals globally, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around its robust first-party data offering to bring the voice of the customer to the entire marketing continuum — from uncovering insights to activating campaigns and measuring cross-channel marketing ROI. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms and corporate customers in North America, South America, Europe and Asia-Pacific. Learn more at www.dynata.com.
We're MiQ, a programmatic media partner delivering results through better-connected marketing. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We're experts in data science, analytics and programmatic trading, and we're always ready to react and solve challenges quickly, to make sure you're always spending your media investments on the right things in the right places. We're a global company delivering world class media solutions from 22 offices across North America, Europe, and APAC. wearemiq.com
ZVOX | December 05, 2022
ZVOX, the world leader in voice clarifying technology, has added the compact portable AV70 Bluetooth AccuVoice Speaker to its critically-acclaimed line of dialogue enhancement products. Powered by a rechargeable lithium battery, the AV70 is a must have accessory for people who are always on the go, enjoy streaming entertainment or use video conferencing for personal and business use. It's great for conference calls on Zoom®, Microsoft Teams®, Facetime® or other video calling systems. It is also ideal for use while watching videos on a tablet or laptop computer – producing rich, full-range music and soundtracks while clarifying dialogue.
"The use of video conferencing exploded during the first year of the COVID crisis. But many people had trouble understanding what was being said, On important business conference meetings, and on millions of family video calls, folks kept asking what did she say? Our little AccuVoice conference speaker fixes that."
-ZVOX founder Tom Hannaher.
Measuring just 4-inches wide by 2.2-inches high and with a convenient hands-free microphone, the AV70 can run for 24 hours on a single charge. Notably, it features ZVOX's proprietary AccuVoice dialogue clarifying technology, with advanced hearing aid technology to make voices crisp and easy to understand, even at low volumes.
The AV70 connects wirelessly to any phone, tablet, or computer – using Bluetooth (a wired connection is also available) and lets listeners hear every word on every call!
Noted ZVOX Audiology Consultant, Dr. Thomas Powers, Ph.D. Hearing and understanding speech clearly is a major challenge for seniors with mild to moderately severe hearing loss, as well as anyone using tablets, laptops, speakerphones, and similar devices. The issue has become so common that many people just hope to pick up the missing words or phrase from the context going forward. The technology in the AV70 speaker provides an ideal solution for this growing problem. Whether you're using a tablet or laptop to watch a movie, or participating in a Zoom or Board meeting, or just talking to a loved on the phone, the AV70 can make an enormous difference.
ZVOX's Proprietary AccuVoice Technology Clarifies Dialogue
Using a version of the AccuVoice technology that ZVOX utilizes in its advanced hearing aids and home entertainment A/V speakers, the AV70 both boosts audio frequencies in the range of speech and suppresses background noise. AccuVoice technology literally "lifts" dialogue out of phone calls or TV programming, so voices can be heard more clearly and succinctly. The net result is that words stand out and are easier to understand.Versatility is the AV70's middle name. The speaker is Bluetooth capable and can handle a wired connection as well. Simple topside buttons allow for the activation/deactivation of AccuVoice, volume, pause/restart video – and even phone answer and hang-up.
ZVOX: A New Kind of Hearing Company.
Committed to enhancing and discovering hearing solutions for almost 20 years, ZVOX was founded in 2003 by two long-time consumer electronics veterans. From its start as a traditional home theater speaker company, ZVOX soon gained success and industry recognition for its line of critically acclaimed sound bars and SoundBases. In 2014, ZVOX introduced a landmark technology that would change the company's focus and establish it as the unrivalled leader in dialogue clarity enhancement. ZVOX's patented AccuVoice technology uses advanced algorithms to mimic the function of a hearing aid, resulting in a dramatically new level of dialogue boosting and voice clarity. With the launch of its first AccuVoice TV Speaker, ZVOX created a new category of dialogue clarifying soundbars, speakers and headphones and found a broader audience among the over-fifty demographic and consumers with mild hearing loss. Today ZVOX offers a variety of hearing-related products including speakers, wireless headphones, and hearing aids. Based in Swampscott, MA. ZVOX sells though zvox.com, Amazon, Walmart.com, and selected retailers.
BEN Group, | November 22, 2022
BEN Group, the leading entertainment AI company that empowers brands and creators to capture engaged human attention across social media, streaming, TV, music, and film content, closed Q3 with record growth in the EMEA region, new product and AI capabilities, and an expanded partnership with TikTok.BEN’s global creator (influencer) marketing and product placement divisions continued to see steady growth, with a +25% YOY increase in revenue. Notably, revenue and bookings in BEN’s EMEA region soared, growing by +148% and +207% YTD YOY, respectively. The company also grew its client base with new businesses in its portfolio, including Chosen Foods, Caraway, and Rovio. BEN’s TubeBuddy SaaS platform, which helps creators and brands optimize their YouTube audience and channel growth, reached a record 12M users, now covering nearly 20% of all YouTube channels in existence.
In addition, BEN deepened its relationship with TikTok in Q3 and was named an official TikTok Sound Partner, allowing brands on the platform to work directly with BEN to help marketers build successful sound-on strategies. To date, TikTok campaigns that BEN has cleared music for have reached over 27B views.
In 2022, BEN invested heavily in building out its technology and sales teams to support this growth, with 175 new team members onboarded to date. BEN was granted two additional patents focusing on contextualization and predictive analytics for social media and streaming content.
BEN amplified its role as the AI-driven architect of the creator economy with new, forward-looking tools for campaign predictions in Q3. BEN productized its audience clustering tool, unlocking the ability to analyze deep audience psychographics. BEN expanded its AI capabilities directly into its TubeBuddy platform, allowing creators and brands to best position their content for success with enhanced engagement metrics and opportunities, including an intelligent, AI driven title generator. Tools in development include heat maps to analyze thumbnails and provide attention maps to select the image that drives the most engagement, AI optimized thumbnails with click through rate predictions improving CTR by 30%, and a video retention prediction tool to predict watch time on videos.
“The power AI has to predict successful outcomes of video and growth performance is unmatched in the entertainment industry,” said Ricky Ray Butler, CEO of BEN Group. “Technology helps brands and creators of all kinds harness their creative identities and connect directly with audiences. The enhancements to our AI-driven tech stack are just the beginning for us. We’re ecstatic to be at the forefront of solidifying technology’s role in digital, pop, and Creator culture.”
Looking ahead, the company is seeking to debut a single product that will be a one-stop-shop destination for the Creator Economy, entertainment, and marketing industries. The destination will empower creators and brands through intelligent, data-driven tools to better understand their audiences and collaborate across streaming, digital, and social platforms.
To learn more about BEN’s latest happenings and career openings, visit http://bengroup.com/
About BEN Group
BEN Group, Inc. is an entertainment AI company that enables brands and creators to capture human attention by tapping into integrated advertising across social media, streaming, TV, music, and film content with guaranteed ROI. BEN Group consists of the world’s largest creator and influencer marketing business; the world’s largest product placement, promotions, and licensing company; and TubeBuddy, the largest platform to help YouTube creators optimize their audience and channel growth.
With its proprietary AI and platform, BEN is the first and only company using machine learning and deep learning neural networks to identify high-impact opportunities for authentic, non-disruptive product placement as well as creator and influencer marketing. BEN combines its AI with 40+ years of data, entertainment experience, and a team of industry experts to connect brands with the right audiences and content opportunities in meaningful ways. BEN works with the world’s top brands, including Microsoft, General Motors, Unilever, Tencent, and General Mills