Allied Esports enters multi-year deal with LiveXLive Media

Digital media company LiveXLive Media has announced a multi-year partnership with esports entertainment company Allied Esports, a division of Allied Esports Entertainment. The deal will see LiveXLive Media and Allied Esports collaborate to activate LiveZone, the former’s travelling studio. Allied Esports’ portfolio of mobile esports venues, the HyperX Esports Trucks, will serve as a home base for LiveZone moving forward. Rob Ellin, Chairman and CEO of LiveXLive Media commented on the deal in a release: “With this partnership, we are bringing the two fastest-growing live entertainment categories together, enhancing the experience for both consumers and brands. We’re also unifying two distinct communities — music fans and gaming fans — while at the same time continuing on our promise to provide the best in streaming entertainment to our core audience.”