Amazon sets European expansion plans for Fire TV – report

Amazon reportedly has settled on plans for expanding availability of its Fire TV streaming devices in Europe. According to Bloomberg, the company this week will reveal a “handful of new markets” in Europe that will add to Fire TV’s current availability in the U.K. and Germany. The company also reportedly will announce new deals with media companies. The expansion will let Amazon’s Fire TV streaming devices – which include lower cost streaming sticks and more full-featured DVRs for broadcast television – to better compete with Apple and Roku. Amazon Fire TV has more than 34 million active users according to the company’s most recently publicly disclosed count. Jen Prenner, general manager and global head of marketing of growth and engagement for Amazon Fire TV, said during the Pay TV Show in May that the platform’s growth has seen momentum in 2019, and that Fire TV devices are the top streaming media players in the U.S., the U.K., Germany, India and Japan.