Huawei today reaffirmed its commitment to game developers at its annual Huawei Developer Conference 2021 (HDC 2021) and will continue to support innovation and business expansion and offer new technologies to create unique gaming experiences.
Alexandre Salem , CEO of Huawei's Global Partnerships and Environmental Development Business Division, shared important game trends for developers, as well as the opportunities AppGallery can provide to support their own success.
"The pandemic has changed the way we look at gaming as a mainstream form of entertainment, which has led to a growing boom in mobile gaming," Alexandre said. "We want developers to help support this growth."
Alexandre Salem , CEO of Huawei's Global
Alexandre said that in 2020, the gaming industry would become a $ 175 billion industry, with mobile games developing the fastest. In 2020, game revenues accounted for a total of 48% of developers' total revenues, which is 13% more than in 2019.
Support developers in creating unique gaming experiences
AppGallery is committed to providing game developers with the opportunities, support, and opportunities they need to succeed in an increasingly competitive environment. Alexandre highlighted four key pillars that offer developers attractive value within the AppGallery, namely scope, speed, visibility, and monetization, including the availability of face-to-face support.
AppGallery has extensive distribution capabilities to more than 560 million active users per month and offers speed through integration with Huawei Mobile Services (HMS) and easy-to-use tools to help with development and publishing.
For example, Gameloft , a leading mobile game developer, has worked with AppGallery to launch more than 11 games to create a gaming console-like gaming experience, leading to a 70% increase in downloads in the first three months after launch.
Supporting developers in expanding the market
AppGallery offers developers the means to increase visibility and develop monetization strategies through services such as AppGallery, Petal Search, Petal Maps and HUAWEI Ads. AppGallery provides support in more than 170 countries and regions, 6 regional HMS centers and custom marketing for more than 5.1 million registered developers.
The company Playrix , which developed the game hits such as Gardenscapes and Homescapes cooperated with AppGallery when putting a series of games on the market and received comprehensive support, including implementation of HMS Core Kits and promotions by Huawei Ads.
With more than a decade of distribution experience in China, AppGallery is also well placed to help international developers pave the way for business opportunities in the expanding Chinese market.
"One of our top priorities is to offer Chinese consumers a wider choice of home and global applications," Alexandre said. "
About AppGallery
AppGallery is an innovative ecosystem that allows developers to create unique experiences for consumers. Its HMS Core enables the integration of applications across different devices, delivers a smoother experience and is part of Huawei's broader "1 + 8 + N" strategy.
Huawei's vision for AppGallery is to create an open, innovative platform that is accessible to consumers while strictly protecting their privacy and providing them with a unique and smart experience.