Apple still mum on original video strategy more than 1 year in

More than a year on from hiring two Sony Pictures Television executives to run its original video business, Apple is still being cagey with details about its content strategy.During Tuesday’s earnings call, Apple CEO Tim Cook once again withheld details on when and how Apple’s original content would become available to consumers.“As you know, we hired two highly respected television executives last year and they have been here now for several months and have been working on a project that we're not really ready to share all the details of it yet, but I couldn't be more excited about what's going on there and we've got great talent in the area that we've sourced from different places and feel really good about what we will eventually offer,” Cook said, according to a Seeking Alpha transcript.