Axis Football Signs New Deal With Anzu

Anzu.io | July 14, 2020

Anzu, a leading provider of in-game advertising, recently announced that it is expanding its cooperation with independent game developer Axis Games. After successfully integrating the ad platform solution into Axis Game’s mobile version of Axis Football League, the expansion will bring Anzu’s blended in-game ads to a growing set of Axis Football gaming titles on PC and console devices.

Spotlight

The entertainment business (books, film and music) was among the first to be disrupted by digital. In fact, pioneering digital native companies took the high ground by applying Code Halo thinking to better target and understand consumer tastes and preferences by decoding meaning from digital fingerprints left by their every interaction and transaction on their websites and across social media.


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MEDIA AND BROADCASTING

TV5MONDE Expands Global Reach with Harmonic Cloud Streaming

Harmonic | May 27, 2022

Harmonic (NASDAQ: HLIT) announced that leading French-language entertainment provider TV5MONDE is streaming its channels to millions of households with Harmonic's VOS®360 cloud SaaS platform. "Being the world's leading provider of French-language content, it is important for us to be hyper-present across all screens, We chose Harmonic as our technology partner based on their extensive streaming expertise and numerous successful cloud deployments globally. Harmonic's cloud streaming solution provides us with unparalleled efficiency and flexibility, which is pivotal for us to reach millions of viewers around the world." Harmonic's VOS360 SaaS streamlines all stages of the media processing and delivery chain. Support for the DVB-TTML subtitling standard (ETSI EN 303 560) on the VOS360 platform enables TV5MONDE to stream channels to audiences in 14 different languages while ensuring the highest level of subtitling interoperability for Latin and non-Latin alphabets, including French, French for deaf and hard of hearing, English, Arabic, Russian, German, Dutch, Romanian, Spanish, Vietnamese, Korean, Japanese, Chinese Simplified and Chinese Traditional. In addition to directly streaming to consumers, the VOS360 platform also delivers TV5MONDE's content to affiliates across the globe, further expanding its reach. "We're proud to help TV5MONDE bring French-speaking culture to a diverse audience around the world, Flexibility is at the core of the VOS360 platform. With our SaaS platform, TV5MONDE can easily manage and distribute different channel variants to various geographic locations, reaching viewers on a more personal level." -Tony Berthaud, Vice President of Sales and Video Services, APAC and EMEA, at Harmonic Further information about Harmonic and the company's solutions is available at www.harmonicinc.com. About TV5MONDE TV5MONDE is the global francophone TV channel, whose mission is to promote the French language and productions worldwide. TV5MONDE is one of the largest TV networks in the world, available in 198 countries and in 403 million households, with subtitles in 13 languages, operating 8 general entertainment channels, 2 thematic channels (kids and lifestyle) and an on-demand platform TV5MONDEplus. About Harmonic Harmonic (NASDAQ: HLIT), the worldwide leader in virtualized cable access and video delivery solutions, enables media companies and service providers to deliver ultra-high-quality video streaming and broadcast services to consumers globally. The company revolutionized cable access networking via the industry's first virtualized cable access solution, enabling cable operators to more flexibly deploy gigabit internet service to consumers' homes and mobile devices. Whether simplifying OTT video delivery via innovative cloud and software platforms, or powering the delivery of gigabit internet cable services, Harmonic is changing the way media companies and service providers monetize live and on-demand content on every screen. More information is available at www.harmonicinc.com.

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BUSINESS

Connect Partnership Group Acquires Chicago-Based HARLON to Expand Sports, Music and Immersive Entertainment Offerings Nationwide

HARLON | June 24, 2022

Connect Partnership Group, a Dallas-based sports and entertainment agency, announced the strategic acquisition of HARLON, a full-service sponsorship sales agency that specializes in representing rights holders across sports, music, and entertainment. The acquisition will expand Connect’s growing portfolio of property sales clients, including the addition of immersive entertainment experiences to the company’s suite of offerings.The announcement comes on the heels of the XFL selecting Connect as its sponsorship sales agency to enhance and execute the League's corporate partnership strategy. As part of the acquisition, HARLON founder and industry veteran Scott Howard will join Connect as Executive Vice President of Property Sales out of the company’s Chicago office, bringing along HARLON’s exciting portfolio of immersive entertainment and music clients. For years I’ve admired the impressive work the Connect Partnership Group team has done, and I could not be more excited to step in and be a part of the company during an incredible period of growth,” Howard said. “I look forward to working alongside the Connect team and growing our business to provide the very best services for our clients. HARLON has been one of the Midwest’s most-respected emerging sales and marketing agencies, trusted by properties such as the Mempho Music Festival and Lighthouse Immersive, the powerhouse that created the Immersive Van Gogh Exhibit. To date, the attraction has sold more than 5 million tickets across 20 markets in North America in less than two years and is one of Ticketmaster’s best-selling exhibitions in history. Connect Adds Sales Veterans In addition to the acquisition, Connect announced the addition of three new members to the sales and consulting teams, all with extensive partnership sales and consulting experience with some of the country’s leading sports and real estate properties. Kristin Harwood joins Connect as Senior Director of Sales in Connect's Property Sales Division. Harwood spent more than five years managing partnership sales with the Seattle Mariners organization before assuming corporate partnership roles with the Dallas Stars, the XFL’s Dallas Renegades and Premier Partnerships. Joining Harwood as Senior Director of Sales in Connect’s Property Sales Division is Matt Castellan, who will be headquartered in New York and will focus on Connect’s representation of Hudson Yards’ sponsorship rights. Castellan most recently oversaw sponsorship sales for the Bryant Park Corporation and 34th Street Partnership in New York City, and has extensive marketing and sales experience from past roles with Stanton & Company, Citi Bike, the 2016 Chicago Olympic City Bid and the 2012 NYC Olympic City Bid. Price Johnson, who spent the last six years leading Topgolf’s Global Partnerships sales team, is joining Connect’s Consulting Division as a Special Projects Consultant to assist with its rapid national growth. Mr. Johnson brings over 25 years of combined sales, marketing and operational experience to Connect, including nearly 10 years in the software and communications industries, which aligns well with the Consulting Division’s growing roster of industry-leading technology companies. “The past year has been one of incredible momentum for Connect, our team and our clients, and by adding HARLON and a powerhouse of experienced sales members to our team will only accelerate our ongoing scaling efforts, help secure more key wins for clients, and further position Connect as a leader in the sports and entertainment industry,Connect is now bigger and more established than we ever have been, and we’re just getting started.” -Connect co-founder Danielle Shuff. Last Fall, Connect rebranded to reflect its rapid growth in areas beyond its formidable Partnership Sales and Strategy division, most notably its Consulting division, which has secured a unique niche in the industry by providing an outsourced business development team to companies that desire to sell their product or solution to large public venues. To support the continued growth - with Connect expecting year-over-year revenue to double as it readies more client announcements and client transactions in the second half of the year - the company is actively hiring sales professionals and account managers, with immediate openings in Los Angeles. Since it was founded in 2015, Connect has been trusted by some of the most prestigious companies in the world, including the Dallas Stars, LA Chargers, Chicago Cubs, XFL, Related Companies, Circuit of The Americas, VIRGIN FEST, IBM, Nokia, American Tower, and CommScope, amongst others. For more information about Connect Partnership Group or to contact directly, visit ConnectWins.com. About Connect Partnership Group Connect Partnership Group is a strategic sales and consultancy agency that specializes in representing and selling sponsorships, naming rights and other media assets in sports and entertainment, while also providing an outsourced business development team to companies that sell products and services to the industry. Based in Dallas, Tex., Connect capitalizes on a combined 120 years of sports business experience selling and activating sponsorships, operating events, consulting on behalf of Fortune 500 companies, and creating strategic and mutually beneficial partnership opportunities for properties and brands around the world.

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TECHNOLOGIES

Pixelworks Powers ROG Phone 6 Series to New Benchmark for Mobile Gaming Experience

Pixelworks, Inc | July 07, 2022

Pixelworks, Inc. (NASDAQ: PXLW), a leading provider of innovative video and display processing solutions announced the recently launched ASUS ROG Phone 6 series integrates the Company's visual processing solutions, including industry-leading HDR technology, professional color calibration, DC Dimming and other advanced features. In addition to providing an authentic visual experience with great eye-comfort for all ASUS users, the ROG Phone 6 model sold in China will be offered in collaboration with Tencent Games, a division of Tencent, producing uniquely vibrant colors with greater contrast and even more visual details for Tencent gaming contents. The ROG Phone 6 series smartphone is built on the latest Snapdragon® 8+ Gen 1 mobile platform from Qualcomm Technologies, Inc. and powered by Pixelworks' advanced visual processing technology, which together contribute powerful SoC performance and outstanding display capability. The ROG Phone 6 series smartphone features a 6.78-inch AMOLED screen with resolution of 2448x1080 pixels and supports refresh rates of up to 165 Hz. The combination of excellent performance and high refresh rate display establishes a new benchmark for the ultimate mobile gaming experience. Pixelworks empowers the ROG Phone 6 series to achieve significantly improved visual performance through the following supported display attributes: Industry-leading HDR: Pixelworks' precision HDR tone mapping provides unprecedented contrast and color depth with up to 1 billion hues and access to more HDR content with certification from top content providers, including Amazon, Netflix and YouTube. The smartphone also includes full support of HDR 10+ technology, which optimizes each frame of HDR video content to unveil more details in very dark or bright scenes. Absolute Color Accuracy: Every ROG Phone 6 series smartphone is factory-tuned with patented display calibration technology by Pixelworks, resulting in an average delta-E of less than 1 (lower is better) across the full range from 100 nits to the display panel's maximum brightness, meaning that no deviations from perfect color accuracy can be detected by the human eye. True Flesh Tones: A calibrated flesh tone solution ensures accuracy in all display modes to convey true-to-life skin tones for all content involving real people, whether in photos, videos captured on the phone or popular movies streamed from an App. Color Shift Correction: As part of the display tuning process, this new feature ensures color accuracy across the entire screen by correcting for color shift artifacts that can occur on display panels at low brightness. DC Dimming:Pixelworks' innovative DC Dimming solution dynamically adjusts the display's current to reduce the screen flickering associated with conventional Pulse Width Modulation (PWM) dimming, which ensures extraordinary clarity and greatly improves eye comfort. To further elevate users' visual experience while mobile gaming, Pixelworks also provides Color Enrich mode to optimize both gaming and HDR 10+ video content on the ROG Phone 6 series. When the Color Enrich mode is on, users can enjoy a more vivid display of characters and game scenes, leading to a more enhanced gaming experience. We are pleased to continue our cooperation with Pixelworks on ROG Phone 6 series smartphones, commented Bryan Chang, General Manager, Smartphone Business Unit at ASUS. Ultra-clear picture quality, accurate color accuracy, and great eye comfort are fundamental elements for an immersive gaming experience. That's why we strive to provide users with high-performance smartphones to increase their competency in the game world. We believe that the ROG Phone 6 series will prove to justify the long wait of ROG fans with its captivating gaming performance. "Congratulations on the launch of ASUS ROG Phone 6 Series! From a competitive mobile platform to high fresh rate display of up to 165 Hz and premium visual processing, the key features of this smartphone are sure to prove that they were worth the wait for avid gamers, It has been a pleasure to team up again with ASUS on the latest ROG Phone 6 series. Together, we will continue to work to further enhance the display capability of ROG phones and deliver a more visually splendid game world for consumers." -Leo Shen, Sr. VP, GM of Mobile BU, Pixelworks. Availability ASUS announced and officially launched the ROG Phone 6 series on July 5, 2022 to the global markets, and the smartphone is expected to be commercially available beginning in July 2022. About ROG Republic of Gamers (ROG) is an ASUS sub-brand dedicated to creating the world's best gaming hardware and software. Formed in 2006, ROG offers a complete line of innovative products known for performance and quality, including motherboards, graphics cards, laptops, desktops, monitors, audio equipment, routers and peripherals. ROG participates in and sponsors major international gaming events. ROG gear has been used to set hundreds of overclocking records and it continues to be the preferred choice of gamers and enthusiasts around the world. Learn more about the choice of champions at http://rog.asus.com. About Pixelworks Pixelworks provides industry-leading content creation, video delivery and display processing solutions and technology that enable highly authentic viewing experiences with superior visual quality, across all screens – from cinema to smartphone and beyond. The Company has more than 20 years of history delivering image processing innovation to leading providers of consumer electronics, professional displays and video streaming services. For more information, please visit the company's web site at www.pixelworks.com.

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INDUSTRY MARKET

New Report from Comcast Advertising Finds Optimal Balance for TV and Streaming Advertising, Including Significant Portion Dedicated to Streaming

Comcast Advertising released a new, cross-industry | June 13, 2022

Comcast Advertising released a new, cross-industry report titled “The Comcast Advertising Report 2022: Actionable Insights for the Modern TV Advertiser.” Relying on proprietary data, the report provides a unique view into the current landscape from the perspective of viewers, buyers and then sellers – culminating in a specific and fact-based recommendation for the optimal balance of TV and streaming advertising.Comcast Advertising, the advertising division of Comcast Cable, is comprised of Effectv, its advertising sales division, and FreeWheel, its media and technology arm. Both parts of the business contributed to the extensive findings in the report, providing a broad perspective for readers. “The TV advertising landscape is incredibly complex now, and there are more players in the space than ever, While most reports focus on a single view of this complexity, Comcast Advertising is in a unique position to see it from all angles – how viewers are viewing, buyers are buying, and sellers are selling. With this perspective, we are able to truly see what works and what doesn’t in today’s landscape, and provide fact-based insights and predictions about how advertisers can optimize their spend.” -Marcien Jenckes, Managing Director, Comcast Advertising. Below are some of the key findings included in the report’s inaugural edition: Viewers prefer live content on both TV and streaming. In fact, 89% of traditional TV viewing is spent watching live TV and 54% of digital video viewing is live Viewers are exposed to more digital ads than ever before, as ad views on digital services increased by 45% from 2H20 to 2H21 Audience targeted campaigns have increased by over 50% year-over-year, as advertisers turn to audience targeting to reach viewers, at scale, across viewing platforms Programmatic ad views have grown 80% year over year, as advertisers see programmatic buying as a way to reach specific audiences more efficiently. There was also an increase in programmatic campaigns bought on a guaranteed basis. As sellers move to programmatic models, they are working with an average of 13 different programmatic partners – and up to 30 in total Following its focus on the latest trends for viewers, buyers and sellers, the report delves into an actionable “formula for success” for modern advertisers. Based on a study of more than 20,000 campaigns, Comcast Advertising recommends that advertisers allocate 20-30% of their TV budget towards streaming advertising, and the rest to traditional TV. “For years, advertisers have been asking us how to best balance investments across traditional TV and streaming platforms in order to enhance campaign performance, Advertisers shouldn’t be making a guess or ‘going with their gut’ on this; rather, they should focus on the data. By looking at tens of thousands of campaigns across verticals and across budget amounts, the data is quite clear – TV should still act as the foundation for most advertisers, but reach is highest when 20-30% of the budget is allocated to streaming.” -James Rooke, General Manager, Effectv. The report concludes with a look at predictions for the years ahead. Included among these predictions is what’s next for streaming, the importance of first-party data, the shift to audience-based buying, the scaling of addressable advertising and the growth of programmatic. “This has been an incredible year for TV advertising’s progress and innovation, and this is clearly evident in the discussions we’ve having every day,” said Mark McKee, General Manager, FreeWheel. “From addressable, to programmatic, to first-party data – the opportunities are there for advertisers to do more with their budgets and connect better with sellers. It’s critical for them to look at the industry from all sides to understand where the opportunities lie, and this report can help them do that.” Click here to view the full report. About Comcast Advertising Comcast Advertising is the advertising division of Comcast Cable. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. Comcast Cable, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit http://comcastadvertising.com/ to learn more

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Spotlight

The entertainment business (books, film and music) was among the first to be disrupted by digital. In fact, pioneering digital native companies took the high ground by applying Code Halo thinking to better target and understand consumer tastes and preferences by decoding meaning from digital fingerprints left by their every interaction and transaction on their websites and across social media.

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