Broadcast TV Still Tops Digital Video
emarketer | January 25, 2018
The advent of digital video has meant that traditional TV is increasingly losing ground to newer media channels. But although broadcast TV is getting long in the tooth, it still remains the top media channel worldwide, when measured by consumption, according to new data from Salesforce. More than eight in 10 (81%) internet users worldwide polled by the company in October 2017 said they watched broadcast TV at least monthly. That was more than any other media channel, including radio, streaming video, cable or satellite TV and online or print news periodicals.