Cinedigm, the premier independent streaming entertainment company super-serving enthusiast audiences, announced today that its popular streaming channel The Bob Ross Channel en Español has launched today on ViX as a free ad-supported streaming television (FAST) channel in the U.S. and Latin America excluding Brazil. Owned by TelevisaUnivision, ViX is the leading Spanish-language streaming service in the world.
The channel will offer the delightful programming from Cinedigm's successful English-language The Bob Ross Channel, which is fueled by "The Joy of Painting" - the long-running series featuring the beloved artist that has long entertained viewers. The channel, which is dubbed in Spanish, offers audiences the opportunity to learn painting techniques and enjoy Bob Ross's soothing voice and calming demeanor, which have made him a beloved figure around the world.
"The Bob Ross Channel has been a stalworth among viewers of Cinedigm's networks – it has consistently driven loyal viewership for us since 2020, said David Chu, Executive Vice President & General Manager, Cinedigm Networks. "With such continued demand for this show, we are intent on broadening the reach of this seminal series by localizing it for a Spanish-speaking audience. We are confident that The Bob Ross Channel en Español will captivate a whole new audience across the US & Latin America and resonate with ViX's Spanish-speaking audience."
This is the newest distribution partner for the channel, which launched its Spanish-language version in June 2022 on The Roku Channel, and is available in English across several popular streaming platforms.
About Cinedigm
Headquartered in Sherman Oaks, California,
Cinedigm, an entertainment services provider, specializes in content acquisition and distribution, digital cinema deployment, and exhibition and distribution software services. It has offered custom content solutions to retail, media and technology companies worldwide since 2004. It delivers premium feature films and television series to digital platforms like iTunes, Netflix, and Amazon, retailers like Walmart and Target, and cable and satellite providers like Comcast, Dish Network and DirecTV. In addition, it has an OTT channel business with four channels under management, reaching viewers on different devices. It also provides premium content and expert services to complete the OTT ecosystem.