Cineverse Corp, a global streaming technology and entertainment company with one of the world's largest portfolios of streaming channels and content library, today announced that it has reached a FAST focused content deal with The Preview Channel™, a linear entertainment AVOD channel that programs the latest, trending motion picture, television and streaming previews and the best in behind-the-scenes entertainment and interviews featuring the most popular stars, biggest franchises, hit movies and shows.
The Preview Channel™ has carved out a popular niche with short-form, mostly Hollywood studio produced content that is updated and refreshed daily. "William Sager, CEO of TPC said "We couldn't be more delighted to have partnered with Cineverse. The Preview Channel™ is developing a devoted and loyal fan base and is performing exceptionally well in a very crowded OTT marketplace."
Cineverse had initially been operating The Preview Channel's advertising business and recently expanded its pact to include full channel distribution so the popular service could scale rapidly.
"We have seen extraordinary and immediate results from their advertising inventory and thought it made complete sense to expand our relationship immediately," said Russell Sneider, Senior VP of Brand Partnerships at Cineverse.
The deal includes utilizing Cineverse's proprietary Matchpoint™ technology and advertising tools to manage and cost-effectively deliver advertising to the channel.
ABOUT CINEVERSE
Cineverse is a global streaming technology and entertainment company with one of the world's largest portfolios of owned and operated streaming channels, all powered by its advanced, proprietary technology platform. Cineverse currently features enthusiast brands for subscription video on demand (SVOD), transactional video on demand (TVOD), advertising-based video on demand (AVOD) and free, ad-supported streaming television (FAST) channels. Cineverse entertains consumers around the globe by providing premium feature film and television series, enthusiast streaming channels and technology services to some of the world's largest media, retail and technology companies.