CJ 4DPLEX, Sony Pictures Entertainment Announces Strategic Partnership For Up To 15 Films For ScreenX And 4DX For Three Years
CJ 4DPLEX | August 02, 2021
CJ 4DPLEX, the world's leading producer of premium film formats and cinema technologies and Sony Pictures Entertainment, announced today a multi-picture, multi-year deal adding up to 15 films over three years to play on CJ 4DPLEX's immersive, panoramic, 270-degree viewing experience ScreenX. The deal begins with Venom: Let There Be Carnage in September, that will play in over 350 ScreenX auditoriums across the country and around the world.
ScreenX is the world's first multi-projection cinema with an immersive 270-degree field of view. By expanding the image beyond the frame and onto the walls of the theatre, ScreenX places the audience directly at the center of the story, creating a visually immersive viewing experience unlike any other.The deal with Sony Pictures kicks off CJ4DPLEX's return to pre-pandemic operations as the company added 35 ScreenX locations, increasing its total network of screens to 355 worldwide.
"As audiences come back to movie theatres post-pandemic, CJ4DPLEX is positioned better than ever with our super premium immersive and dynamic theater formats that are distinctly different from the home experience and will motivate audiences to get out of their house and enjoy the theatrical experience once again with friends and family," said Jongryul Kim, CEO, CJ 4DPLEX. "Our deal is also a strong signal of Sony Pictures' and our commitment to the theatrical movie industry."
"Our renewed deal with Sony Pictures ensures our theater network will have a continued and expanded lineup of exceptional films for ScreenX and 4DX, delivered by our equally exceptional partner," said Don Savant, CEO & President, CJ 4DPLEX America. "I am thrilled to be expanding our relationship with the studio who has supported us from the beginning of the development of our revolutionary formats and look forward to another three years of engaging and outstanding films."
ABOUT CJ 4DPLEX
CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative film technologies for theaters worldwide that include 'ScreenX', '4DX', and '4DX Screen' for consumers to experience films in ways that were never before possible.