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Cloud Media Center (CMC) Pumps up Its Advertising Inventory Partnering with Hollywood-Based Content Producer, Trigger Productions

Cloud_Media_Center
Cloud Media Center (CMC) a uniquely positioned startup in the video-distribution space has dramatically broadened and diversified its content offering to advertisers and publishers through a freshly minted partnership with Hollywood-based content producer, Trigger Media Group.

“We are thrilled to join forces with a talented, well-connected, multi-genre production house like Trigger,” said CMC Chairman Bob Portrie. “This dynamic new partnership takes us to the next level as we offer the freshest, hottest, all-original video content in the marketplace. We see enormous value in the expertise, creativity and work ethic Trigger brings to the table.”

According to Portrie, CMC’s campaign to recruit other elite content producers is active and ongoing.

CMC, headquartered in Ponte Vedra, FL, sells advertising inventory tied to both long-form and short-form sports video content through a cloud-based, analytically driven distribution platform that seamlessly connects content producers with advertisers and publishers. CMC offers a full suite of inventory to advertisers including display, pre-roll insertions, sponsorships and customized, brand-integrated content.

Trigger Media Group is a full-house production and media studio with a library of award-winning film and television IP, as well as reality television, sports and e-sports divisions. Trigger’s partners and staff include Emmy-winning industry veterans with more than 30 years of experience in entertainment, sports, marketing and production.

Cloud Media Center has built a unique business model that offers a unique service to both advertisers and publishers: custom star-studded content. Through CMC's partnerships with an elite group of content producers and group access to the "name, image and likeness" of superstar athletes, the company has the capacity to build custom content, featuring the most popular players in collegiate and professional sports.

In addition to hard-hitting, sports-centric content, Trigger will also produce entertainment-focused content for distribution across CMC’s multi-siloed publisher network. Trigger’s content will cover Hollywood and celebrity news and gossip. CMC has further strengthened its position in the hotly competitive digital advertising space by securing an ownership stake in original content Trigger produces.

“As a content creator, storyteller and entertainment producer, we feel there is nothing more valuable than having a highly evolved, sophisticated marketing technology backed by the best in the field,” said Justin Hannah, president of Trigger Media Group. “This ensures success with our digital, television and film content, all the while creating additional revenue streams in the paradigm shift to the present and future digital world. It’s a win-win.”

The first co-ownership production between the two companies is compelling, star-studded content called “Taylor’D,” featuring the hugely popular NFL Network Anchor Taylor Bisciotti, who interviews the biggest stars in the National Football League, like Steeler JuJu Smith-Schuster and Giant Saquon Barkley. Interview topics include: game schedule breakdowns; players to watch; division and Super Bowl picks/predictions; personal training regimens and more.

“Through our partnerships with a talented group of content partners, we have access to on-air talent, like Taylor Bisciotti, as well as A-list professional players, like Patrick Mahomes,” said Portrie. “We have the funding, the experience and vision, a best-in-class technology platform and a unique, rev-share business model that will allow us to compete with anybody in the space.”

CMC’s end-to-end platform enables collaboration, at an unprecedented level, among the big three traditionally siloed groups within the digital publishing marketplace  content producers, advertisers and publishers. It is that collaboration coupled with best-in-class customized dashboards and real-time analytics that allow these three constituencies to optimize their campaigns and do so with speed and granular accuracy.

About Cloud Media Center
It is based in Ponte Vedra, FL, sells digital advertising inventory through a cloud-based, analytically driven distribution platform that seamlessly connects advertisers with content providers and publishers. The result maximizes collaboration unleashing next-level ad campaign synergies. CMC’s next-gen platform and best-in-class dashboards built by former Intel developers  provide AI-based microtargeting on the frontend, and real-time, easy-to-understand analytics on the backend. Content producers, advertisers and publishers will have all the tools and data needed to optimize campaigns and do it with speed and granular accuracy.

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TelevisaUnivision and Charter Communications Announce Strategic Renewal, Expanding Distribution of Linear Networks

Charter Communications | January 25, 2024

TelevisaUnivision and Charter Communications, Inc. (NASDAQ: CHTR) today announced a multi-year agreement to extend and expand their partnership. This agreement provides Spectrum customers with continued access to the most-watched Spanish-language news, sports and entertainment programming in the country. The modern deal framework is designed to enhance Spectrum's ability to serve the massive U.S. Hispanic audience with expanded access to an unprecedented amount of Spanish-language content. As part of the arrangement, TelevisaUnivision will create a new ad-supported premium subscription version of ViX, set to launch later this year. It will be available at no additional cost to Spectrum customers who receive TelevisaUnivision channels as part of their Spectrum TV Select or Mi Plan Latino packages. ViX's "Premium with Ads" offering will give viewers access to the entire ViX Premium content offering, including exclusive original series, novelas, comedies, movies, thousands of live exclusive soccer matches and tens of thousands of hours of library content with a moderate advertising load. The combination of ViX's premium streaming programming with TelevisaUnivision's market leading linear channels will create an unmatched Spanish-language content offering available to Spectrum customers at no incremental cost. In addition to giving Spectrum customers access to the forthcoming ad-supported premium version of ViX, the agreement enhances Charter's flexibility to offer its video customers high-value linear and over-the-top TV packages. TelevisaUnivision's U.S. channels will be included as an integral launch partner in a new, innovative, low-cost Spanish-language internet-delivered video package that Spectrum will launch in the coming months. "We're pleased to enter into an innovative deal with Charter that underscores a shared commitment to the growing Hispanic market and prioritizes their needs and interests, ensuring TelevisaUnivision's leading content remains available to viewers for years to come," said Mike Angus, Executive Vice President, Global Distribution and Streaming Partnerships at TelevisaUnivision. "This deal demonstrates the value we can deliver to our partners and consumers by continuing to invest in both the linear and streaming platforms to create a complementary Spanish-language content ecosystem." "We appreciate TelevisaUnivision's willingness to fully support our new distribution framework, which is good for customers and a significant step forward for the video ecosystem," said Tom Montemagno, Executive Vice President, Programming Acquisition for Charter. "With this agreement, our customers will continue to enjoy access to TelevisaUnivision's extensive Spanish-language programming, including entertainment and live sports, across multiple platforms. This furthers our goal of providing value to customers by including streaming apps with Spectrum services." Spectrum provides customers with access to TelevisaUnivision's networks, including Univision, UniMás, Galavisión, TL Novelas, TUDN, FOROtv, Bandamax, De Película, De Película Clasico, Telehit and Telehit Música. About TelevisaUnivision TelevisaUnivision is the world's leading Spanish-language media company. Powered by the largest library of owned Spanish-language content and a prolific production capability, TelevisaUnivision is the top producer of original content in Spanish across news, sports and entertainment verticals. This original content powers all of TelevisaUnivision's platforms, which include market-leading broadcast networks Univision, Las Estrellas, Canal 5 and UniMás, and a portfolio of 38 cable networks, which include TUDN, Galavisión, Distrito Comedia and TL Novelas. The company also operates the leading Mexican movie studio, Videocine, and owns and operates the largest Spanish-language audio platform in the U.S. across 35 terrestrial stations and the Uforia digital platform. TelevisaUnivision is also the owner of ViX, the largest Spanish-language streaming platform in the world. For more information, please visit televisaunivision.com. About Charter Communications Charter Communications, Inc. (NASDAQ:CHTR) is a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states through its Spectrum brand. Over an advanced communications network, the Company offers a full range of state-of-the-art residential and business services including Spectrum Internet®, TV, Mobile and Voice. For small and medium-sized companies, Spectrum Business® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise provides highly customized, fiber-based solutions. Spectrum Reach® delivers tailored advertising and production for the modern media landscape. The Company also distributes award-winning news coverage and sports programming to its customers through Spectrum Networks.

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